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Should entrepreneurs talk about how much money their business makes? (Or is it cringe?) My take is backed by science. But first a quick story... So the other day, I wrote a post that mentioned the revenue my businesses did last year.
Home / LinkedIn creators / Katelyn Bourgoin
Katelyn Bourgoin
Idea owners get richer
We read 166 of their posts. Here is what they actually do.
linkedin.com/in/katebour ↗98KFollowers
2.2Posts / week
131Avg likes
120Median likes
66Avg comments
543 likesBest post
Engagement over time
Average likes per post, by month.
1.3likes / 1K followers
That puts them in the 7th percentile of the 1,210 creators we track in the 50K to 100K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2026-03Average likes per month2026-10
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- Should entrepreneurs talk about how much money their business makes? (Or is it cringe?) ↗543 likes
- In the last few weeks I’ve received: ↗460 likes
- Them: “Say one thing 1,000 ways.” ↗448 likes
- Just when I thought AI comments couldn’t get worse, a new breed appears... ↗354 likes
- This copywriting book costs $500 on Amazon. And one lesson inside it has easily made me 1000x that. ↗297 likes
- Top paid experts all have one thing in common: they sell ideas...289 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Ownable Ideas & Authority Building
Top posts 2, 4, 5, and 8 explain frameworks for developing ownable intellectual property.
- Anti-Guru & Creator Economy Critique
Top posts 3, 6, 9 and recent post 10 mock lazy AI and growth hacks.
- Entrepreneurial Vulnerability & Business Realities
Top posts 1, 7, and 10 share raw revenue stats, past bankruptcy, and co-founder searches.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with a sarcastic Guru vs You dialogue to disarm the reader.
- List specific inbound opportunities numerically as proof of personal brand power.
- Use double slashes and bold numbered frameworks to organize long breakdowns.
Tone of voiceCandid, conversational, and irreverently sharp, blending tactical marketing frameworks with punchy, unpretentious realism.
What works for them
Patterns that separate their top posts from the rest.
- Exposing industry absurdities through scripted satire drives high community conversation.
- Hard-hitting personal receipts and specific opportunity lists generate peak engagement.
- Step-by-step proprietary frameworks reliably earn widespread saves and strong discussion.
When they post
Every post, grouped by day of week.
Mon
118
Tue
140
Wed
189
Thu
107
Fri
131
Sat
114
Sun
120
Posts publishedAverage likes
Best day is Wednesday at 189 average likes. Thursday is their weakest at 107.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 57 | 164 | |
| Text only | 109 | 114 |
Steal this
Moves you can apply to your own posts this week.
- Package your core service methodology into a named, multi-step framework with clear examples.
- Write dialogue skits highlighting common customer frustrations with industry bad practices.
- Share exact metrics and inbound opportunities to prove the ROI of visibility.
Best-performing posts
Ranked by likes, across everything we analysed.
2
In the last few weeks I’ve received: - 7 podcast guest invites - 18 brand partner pitches - 3 invites to host webinars - 2 invites to speak at IRL event - 1 job offer (with a $430k salary) - 1 inquiry from a publisher about writing a book
3
Them: “Say one thing 1,000 ways.” You: “Ok. But how da f*k do I do that?” Me: *tada* Everyone says repeat your core message, right? I’ve said it too because it’s true. But nobody really explains how do it. “Just stay on topic” is shitty advice.
4
Just when I thought AI comments couldn’t get worse, a new breed appears... Rather than just summarizing the post in agreement, they’ve prompted their tool to subtly *disagree*. It’s that annoying “well, actually...” energy at scale. Fakkk people. No one wants to argue with your bot.
5
This copywriting book costs $500 on Amazon. And one lesson inside it has easily made me 1000x that. It’s Breakthrough Advertising by Eugene Schwartz. It was written wayyyy back in 1966, and introduced a concept I’ve been obsessed with ever since: Enter: “The mechanism”
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-31. Follower counts and engagement change over time. Katelyn Bourgoin is not affiliated with 2pr.io.