I'm on a mission to make network engineering cool. We have a big problem online today, and few people recognize it. Every time I open my feed, I see: - AI - cloud - cybersecurity - data engineering - software developers but VERY few network engineers.
Home / LinkedIn creators / Alexis Bertholf

Alexis Bertholf
making network engineering cool again 😈
We read 331 of their posts. Here is what they actually do.
Engagement over time
Average likes per post, by month.
That puts them in the 40th percentile of the 1,210 creators we track in the 50K to 100K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- I'm on a mission to make network engineering cool. ↗4.4K likes
- For the past two years, I've been on a mission to make network engineering cool again. ↗2.7K likes
- Working from home & working remote are not the same. ↗2.2K likes
- I graduated college with $143K in student loans. ↗2.2K likes
- Why would you need a firewall in the cloud, if you already have a firewall on prem? ↗1.8K likes
- I talk a lot about making network engineering cool again1.7K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Advocating for Network Engineering
Repeated posts declaring a personal mission to make network engineering cool again.
- Remote Work and Tech Lifestyle
Posts documenting travel while working, comparing remote work setups across global locations.
- Enterprise Infrastructure and AI Architecture
Sponsored technical breakdowns covering firewalls, cloud connectivity, storage health, and AI workloads.
Signature moves and voice
The repeatable moves that show up across their best posts.
- End posts with a conversational P.S. prompt to trigger comments.
- Contrast modern hype tech like AI against unglamorous foundational infrastructure.
- Frame career advice around personal failures and real-world field experience.
What works for them
Patterns that separate their top posts from the rest.
- Mission-driven rallying cries for overlooked technical roles massively outperform standard technical explanations.
- Lifestyle posts contrasting true remote flexibility against traditional setups spark high engagement.
- Vulnerable career storytelling about professional hurdles drives significantly stronger resonance than promotional content.
When they post
Every post, grouped by day of week.
Best day is Sunday at 472 average likes. Thursday is their weakest at 341.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 83 | 652 | |
| Carousel | 17 | 563 | |
| Video | 198 | 337 | |
| Text only | 33 | 163 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Steal this
Moves you can apply to your own posts this week.
- Adopt a clear industry mission statement and repeat it across multiple posts.
- Use a consistent P.S. question to lower the friction for commenting.
- Break down complex technical architecture into punchy, vertical bulleted comparisons.
Best-performing posts
Ranked by likes, across everything we analysed.
For the past two years, I've been on a mission to make network engineering cool again. We have a big problem online today, and few people recognize it. Every customer I've worked with in the past 5 years has had trouble hiring senior level talent.
Working from home & working remote are not the same. Last year I had a "remote job" ... but it was implied that I would always be working from home. Working from home - You're not expected to be in an office, but are expected to be in a designated area 100% of the time.
I graduated college with $143K in student loans. Today, I’m officially debt-free 🥹 I had one financial goal I really wanted to hit before turning 30. $0 in student loan debt. During Covid I paid as much down as I could, refinanced the rest with Sofi and have been chipping away since.
Why would you need a firewall in the cloud, if you already have a firewall on prem? Great question, let's talk about it 🤠 Users aren't only in offices anymore - they're also in: - coffee shops - airports - home And applications? They're scattered between: - on-prem data centers
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-31. Follower counts and engagement change over time. Alexis Bertholf is not affiliated with 2pr.io.