How many impressions does a LinkedIn post get?
In September 2026, the median LinkedIn post got 519 impressions. Half of all posts got more, half got less. The average post got 4,564, but that number is misleading on its own, as you will see below.
Audience size moves this more than anything else. The median post from an account under 1k followers got 122 impressions. From an account with 10k to 50k followers it got 1,000.
Is LinkedIn reach going down?
Not lately. Median reach changed by -0.2% from August 2026 to September 2026. Median reach has been flat since June. The big drops came in spring (March and May), partly because many smaller accounts started using 2pr.io then and pulled the median down.
Reach often feels like it is collapsing even when it isn't. That feeling usually comes from comparing a normal week with your last breakout post, which brings us to the most important number on this page.
Average vs median: which number to trust
The average post got 9x the impressions of the median post. That gap means LinkedIn reach is a power law, not a bell curve: the top 10% of posts took 81% of all impressions, and only 13% of posts beat the average.
So the average describes almost nobody. If you compare your posts with it, you will feel behind 87% of the time. Use the median for your follower count instead.
What is a good number of impressions on LinkedIn?
A good post beats the median for your audience size. A great post lands in the top 10%. Across all accounts, a post needed 6,853 impressions to reach the top 10% in September 2026. Here is the bar for each audience size:
| Followers | Median post | Top 10% starts at |
|---|---|---|
| Under 1k | 122 | 827 |
| 1k to 5k | 299 | 2,020 |
| 5k to 10k | 672 | 5,452 |
| 10k to 50k | 1,000 | 10,829 |
| 50k+ | 6,488 | 45,650 |
Which LinkedIn post format gets the most impressions?
Posts with several images got the most: a median of 1,000 impressions, 2.5x what text-only posts got. Video and single-image posts landed in between.
| Format | Median post |
|---|---|
| Several images | 1,000 |
| Video | 650 |
| One image | 627 |
| Text only | 399 |
One caution: this compares formats, it doesn't prove cause. Bigger accounts may simply post more images and video. If most of your posts are plain text, adding images is still a cheap experiment to run.
What it means for your content
Content works like a venture portfolio. Nobody judges a fund by its median company: most return little, and one or two winners return the fund. You don't need a better median post. You need more chances at a champion post.
- An average week is not a failure. It is what most weeks look like, for almost everyone.
- Post consistently. Every post is another chance at a breakout.
- Judge by the quarter, not the week. One champion post can outweigh a month of ordinary ones.
- Study your top 10%. Your best posts show what your audience wants. Do more of that.
How we measure this
- Real LinkedIn analytics: lifetime impressions per post, from creators who connected their LinkedIn to 2pr.io. Not estimates from public like counts.
- This is not a sample of the whole LinkedIn feed. These are people who care about their posts and post regularly, so the median across all of LinkedIn is probably lower.
- Each month counts the posts published in that month. Impressions were read on 2026-10-13.
- The mix of creators changes as new people join, which can move the median on its own.
- We update this page every month.
Frequently asked questions
How many impressions does a LinkedIn post get on average?
In September 2026 the median LinkedIn post got 519 impressions and the average post got 4,564. The median is the better guide to a typical post, because a few viral posts pull the average up.
What is a good number of impressions on LinkedIn?
It depends on your audience. Beating the median for your follower count is a good post: 122 impressions under 1k followers, 1,000 at 10k to 50k. A post above 6,853 impressions was in the top 10% of all posts.
Why is my LinkedIn reach so low?
Usually it isn't. LinkedIn reach follows a power law: the top 10% of posts take 81% of all impressions, so most posts land below the average. Compare your posts with the median for your follower count, and judge by the quarter rather than the week.
Is LinkedIn reach going down?
Not in our data recently. Median reach has been flat since June. The big drops came in spring (March and May), partly because many smaller accounts started using 2pr.io then and pulled the median down.
Does follower count change how many impressions a post gets?
A lot. The median post got 122 impressions for accounts under 1k followers and 6,488 for accounts above 50k.
Where does this data come from?
From real LinkedIn analytics: lifetime impressions on posts published by creators who connected their LinkedIn to 2pr.io. It is not a sample of the whole LinkedIn feed, so the median across all of LinkedIn is probably lower. We update it every month.