Home / LinkedIn creators / Devin Reed
I help B2B marketers and execs build durable content systems | The Reeder
We read 303 of their posts. Here is what they actually do.
Average likes per post, by month.
That puts them in the 29th percentile of the 1,360 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.
The opening line of their best-performing posts. This is what stops the scroll.
What they post about, with a line from a real post as evidence.
Detailed the Gong 95-5 organic content framework driving follower growth and pipeline.
Contrasted executive board seats with employee side-hustle bans.
Reflected on family traditions, celebrating Diwali, and finding shared human values.
The repeatable moves that show up across their best posts.
Patterns that separate their top posts from the rest.
Every post, grouped by day of week.
Best day is Friday at 256 average likes. Thursday is their weakest at 87.
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Carousel | 6 | 191 | |
| Image | 95 | 182 | |
| Text only | 137 | 167 | |
| Video | 65 | 71 |
How their posts are built, measured across every post we analysed.
Moves you can apply to your own posts this week.
Ranked by likes, across everything we analysed.
Slack made these kicks for employees and now I’m online looking for open roles 😂 Custom shoes are SO dope and so underrated. We don’t need more Yeti cups. We need low tops for the squad. If I was running a B2B community, event, or outbound gifting — I’d be all over this.
CEO: "No side hustles allowed." Also CEO: Sits on 3 boards. CFO: Sits on 4 boards. But you having a personal brand? "You're not committed to the company.” 🤔
Today’s no ordinary Monday. At least not for millions of people. Becasue today is the Festival of Lights. I was raised Christian. 10 years ago I didn’t even know what Diwali was.
I spent a year at Gong creating content for the 95% of buyers who weren't ready to buy. We grew from 12K to 220K LinkedIn followers and generated millions in pipeline — and never talked about our product.
CEO: "No side hustles allowed." Also CEO: Sits on 3 boards. CFO: Sits on 4 boards. But you having a personal brand? That's "a threat to the company.” 🤔
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-24. Follower counts and engagement change over time. Devin Reed is not affiliated with 2pr.io.