I am upset about what is happening in my industry. We had three of the best consecutive years in our history. Despite: Global conflicts Absurd inflation Out of control demand Yet too many experienced event professionals are being let go.
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Julius Solaris
Events Consultant and Content Creator | Follow me for insights on events, marketing and technology.
We read 344 of their posts. Here is what they actually do.
Engagement over time
Average likes per post, by month.
That puts them in the 47th percentile of the 1,210 creators we track in the 50K to 100K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- I am upset about what is happening in my industry. ↗3.5K likes
- The event industry is open and genuine, but this has to stop. ↗3.1K likes
- A client came to me last year with a nightmare going on. ↗3K likes
- 20 Frameworks, Checklists and Cheat Sheets to plan better events. ↗2.5K likes
- A FREE event sponsorship TEMPLATE for your team. 15 pages! ↗2.2K likes
- The event industry is hiring like never before. But there is more.1.8K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Industry Advocacy & Talent Defense
Defending event pros from layoffs and unfair treatment in Top Posts 1, 2, 9.
- Resource Mega Bundles & Toolkits
Sharing massive PDF packs, checklists, and templates in Top Posts 4, 5, 8.
- On-the-Ground Event Teardowns
Critiquing real attendee experiences and tech at major conferences in Recent Posts 1, 2, 10.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Run time-limited lead magnets offering massive multi-asset resource bundles.
- Open with righteous indignation about industry-wide disrespect or unfair budget allocations.
- Contrast low event planner compensation against massive overall vendor budgets.
What works for them
Patterns that separate their top posts from the rest.
- Advocacy posts defending industry workers generate peak engagement and emotional buy-in.
- Gated PDF mega-bundles drive massive viral comment volume through artificial scarcity.
- Real-time field critiques of major tech conferences drive consistent qualified discussion.
When they post
Every post, grouped by day of week.
Best day is Friday at 571 average likes. Saturday is their weakest at 377.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 301 | 479 | |
| Text only | 21 | 462 | |
| Video | 22 | 374 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Steal this
Moves you can apply to your own posts this week.
- Package multiple actionable templates into a single, time-limited 'mega bundle' giveaway.
- Vigorously defend your audience's profession against unfair market trends and bad leadership.
- Break down real-time flaws spotted live at high-profile industry events.
Best-performing posts
Ranked by likes, across everything we analysed.
The event industry is open and genuine, but this has to stop. I’m blessed to work in this industry. I celebrate its low barriers to entry. It has welcomed people from different walks of life and created job opportunities for many.
A client came to me last year with a nightmare going on. Registrations not tracking Nightmare attrition clauses Overpaying for everything Marketing all over the place Everything managed on a spreadsheet What happened? They thought they could plan events with zero experience.
20 Frameworks, Checklists and Cheat Sheets to plan better events. Update the week has expired the bundle is no longer available What: The Event Planning Mega Bundle is BACK. The result of months of research and content creation.
A FREE event sponsorship TEMPLATE for your team. 15 pages! I’ve spent quite a bit of time with my clients in 2025 designing better sponsorship packages. On Boldpush+, our community, we’ve also done two deep dives, one on strategy and one on tactics.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-31. Follower counts and engagement change over time. Julius Solaris is not affiliated with 2pr.io.