It’s been 100 days since I left VC to become a full-time solopreneur. An update on how it's going: For context, I write a newsletter about startup growth and monetization called Growth Unhinged. I also work with tech companies 1:1 as an advisor and consultant.
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Kyle Poyar
Founder, Growth Unhinged | GTM & Monetization Newsletter
We read 280 of their posts. Here is what they actually do.
Engagement over time
Average likes per post, by month.
That puts them in the 38th percentile of the 1,210 creators we track in the 50K to 100K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- It’s been 100 days since I left VC to become a full-time solopreneur. An update on how it's going: ↗6.3K likes
- We're moving away from charging for *access* to software and toward a model of charging for the *work delivered* by a combination of software and AI agents. ↗3.4K likes
- ICYMI: Steal this move from Canva, it's brilliant. ↗3K likes
- This is the hottest GTM role not enough people are talking about. ↗1.6K likes
- I've never seen a pricing page like this & I'm a little obsessed 😍 ↗1.6K likes
- I thought there’d be a consensus on how to monetize AI by now. I was (mostly) wrong.1.6K likes
Content pillars
What they post about, with a line from a real post as evidence.
- AI and SaaS Monetization Strategy
Breakdowns of shifting seat-based models to consumption, outcome-based, and hybrid AI pricing structures.
- Modern GTM Roles and Playbooks
Deconstructions of emerging job descriptions like GTM engineers and AI crash courses.
- Solopreneurship and Creator Economics
Transparent updates on newsletter ARR, tooling transitions, and leaving venture capital.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Frame tactical resource lists as structured university course syllabi or mini-MBAs.
- Open with contrarian confessions admitting previous personal assumptions were wrong.
- Hook with real SaaS tear-downs and visual UX cancellation flows.
What works for them
Patterns that separate their top posts from the rest.
- Personal career transitions and milestones drive their highest historical engagement peaks.
- Macro pricing model breakdowns outperform tactical event promotions and tool walkthroughs.
- Structured educational curricula generate consistently strong saves and comment discussions.
When they post
Every post, grouped by day of week.
Best day is Monday at 532 average likes. Tuesday is their weakest at 246.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Carousel | 5 | 379 | |
| Image | 225 | 369 | |
| Text only | 45 | 327 | |
| Video | 5 | 157 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Steal this
Moves you can apply to your own posts this week.
- Package tactical how-to guides into 101-to-401 leveled mini-curriculums.
- Deconstruct real competitor pricing and offboarding screens into teardown carousels or lists.
- Share raw milestone metrics and business pivots openly to build authentic authority.
Best-performing posts
Ranked by likes, across everything we analysed.
We're moving away from charging for *access* to software and toward a model of charging for the *work delivered* by a combination of software and AI agents. Let’s dive into what’s happening and what it means for you ⤵️ 1.
ICYMI: Steal this move from Canva, it's brilliant. It turns out your cancellation flow doesn't have to be an afterthought. And you don't have to force your users to send a letter to Bermuda just to stop paying for your product.
This is the hottest GTM role not enough people are talking about. It's not an AE, SDR, demand gen person or content marketer. It'll be a GTM/growth ops owner. Also called: GTM engineer, RevOps Engineer, GTM Ops Engineer, Growth Lead, Growth Strategist, Outbound Architect, or a million & one other…
I've never seen a pricing page like this & I'm a little obsessed 😍 monday.com includes quick 60 second videos explaining exactly why to buy its Standard & Pro plans.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-31. Follower counts and engagement change over time. Kyle Poyar is not affiliated with 2pr.io.