1
I was wrong about layoffs. I used to think when companies downsized, they let go of their lowest performers. If you need to cut 10%, they'd trim the bottom 10%, right? Naturally, that makes sense. WRONG. WRONG. WRONG.
Home / LinkedIn creators / Becca Chambers
Becca Chambers
CMO @ Scale | Top LinkedIn creator aka “Becca from LinkedIn” | Brand and communications strategist | VC and tech marketer | Podcast host | Neurodiversity advocate
We read 137 of their posts. Here is what they actually do.
linkedin.com/in/beccafromli ↗92KFollowers
3Posts / week
268Avg likes
149Median likes
64Avg comments
1.7K likesBest post
Engagement over time
Average likes per post, by month.
2.9likes / 1K followers
That puts them in the 27th percentile of the 1,210 creators we track in the 50K to 100K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-08Average likes per month2026-06
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- I was wrong about layoffs. ↗1.7K likes
- I’m just gonna say it: ↗1.5K likes
- I have physical disabilities. ↗1.1K likes
- Just so we’re all clear. ↗1.1K likes
- I decided I’m no longer going to provide value on this platform. ↗1.1K likes
- I just watched LinkedIn’s VP of Marketing Technology explain why this platform is becoming the most critical asset in the AI search era.1.1K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Workplace Realities and Layoff Advocacy
Top post on layoff misconceptions versus individual employee value reached 1677 likes.
- Neurodiversity and Invisible Disabilities
Detailed personal reflection on hypermobile Ehlers-Danlos Syndrome generated 1145 likes and 214 comments.
- Language Curiosities and Word Nerd PSA
Grammar distinction between acronyms and initialisms generated 835 likes and 187 comments.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with blunt, contrarian one-liners that shatter common professional assumptions.
- Use single standalone emojis between brief paragraphs to regulate reader pacing.
- Structure personal anecdotes as clear, numbered or timed operational timelines.
Tone of voiceCandid, empathetic, and intellectually curious with an unapologetically authentic and conversational edge.
What works for them
Patterns that separate their top posts from the rest.
- Vulnerable career advocacy validating displaced professionals drives peak engagement and shareability.
- Raw disclosures of invisible personal struggles outperform generic executive thought leadership.
- Playful, lighthearted recurring franchise posts foster reliable, high-volume comment section debates.
When they post
Every post, grouped by day of week.
Mon
290
Tue
287
Wed
116
Thu
220
Fri
344
Sat
459
Sun
244
Posts publishedAverage likes
Best day is Saturday at 459 average likes. Wednesday is their weakest at 116.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Carousel | 3 | 347 | |
| Text only | 40 | 319 | |
| Image | 89 | 254 | |
| Video | 5 | 80 |
Steal this
Moves you can apply to your own posts this week.
- Challenge widespread corporate stigmas by pairing personal vulnerability with actionable empathy.
- Incorporate recurring weekly niche curiosity series to build habituated community conversation.
- Break down long-form personal stories using chronological timestamps for effortless readability.
Best-performing posts
Ranked by likes, across everything we analysed.
2
I’m just gonna say it: If you haven’t been on the job market in the last 24 months, you have no idea how different it is now. It’s not the same game. The rules have changed. (Actually, scratch that.
3
I have physical disabilities. Most people see my smiling selfies or energetic personality and assume it all comes easily to me. But what you don't see: my organs are falling out of place, my heart rate spikes to 180 BPM just from standing, my joints dislocate for no reason, and I am suddenly…
4
Just so we’re all clear. This layoff season has been a total devastation (especially for certain professions—shout out to my communications and PR friends ❤️🩹). Some of the smartest and most talented people I’ve ever known have been laid off, while some of the most unproductive and disengaged…
5
I decided I’m no longer going to provide value on this platform. 🚫 Deep insights are out ✅ Flippant randomness is in Lately, LinkedIn’s algorithm has made its preference clear: my low-effort "throwaway" posts are racking up tens of thousands of views, while my actual thought leadership…
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-31. Follower counts and engagement change over time. Becca Chambers is not affiliated with 2pr.io.