My Zomato delivery executive Rajkumar had a strange request yesterday. "What job do you do sir"? "I work in Marketing" "Can you tell me if there are any courses you've done, I'm looking to learn new skills". I couldn't think of anything on the spot.
Home / LinkedIn creators / Varun Khadri

Varun Khadri
Personal Brand Manager @ Kurogo
We read 224 of their posts. Here is what they actually do.
linkedin.com/in/varunkhadri ↗Engagement over time
Average likes per post, by month.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- My Zomato delivery executive Rajkumar had a strange request yesterday. ↗487 likes
- I'm 25, this is what peace looks like to me now: ↗405 likes
- I’ve written on LinkedIn every day for the last 1461 days. ↗298 likes
- I’m 25, Indian, a writer, and live in London. ↗249 likes
- What people see: ↗213 likes
- I’m 24 and I’m not ashamed to admit that: ↗202 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Real-World Anecdotes & Empathy
Zomato delivery executive story generated their highest recorded engagement at 487 likes.
- Early-20s Lifestyle & Boundary Setting
Lists outlining peace, boundaries, and simple living regularly exceed 200 to 400 likes.
- Vulnerable Career & Migration Realities
Contrasting front-stage success with behind-the-scenes struggles gained 213 likes and 44 comments.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Anchor listicles with your current age in the opening hook.
- Open with dialogue snippets from real-life everyday encounters.
- Contrast expectations versus reality using parallel numbered lists.
What works for them
Patterns that separate their top posts from the rest.
- Relatable everyday micro-stories spark massive broad reach and strong comment discussions.
- Personal life-rule lists consistently outperform standard ghostwriting craft advice.
- Behind-the-scenes vulnerability beats polished corporate highlight reels in sustained engagement.
When they post
Every post, grouped by day of week.
Best day is Monday at 99 average likes. Sunday is their weakest at 63.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 159 | 82 | |
| Video | 13 | 76 | |
| Text only | 50 | 61 | |
| Carousel | 2 | 47 |
Steal this
Moves you can apply to your own posts this week.
- Frame lifestyle rules around your exact age to build instant peer resonance.
- Turn ordinary daily conversations with service workers into broader life lessons.
- Use a two-sided list contrasting public perception against private emotional reality.
Best-performing posts
Ranked by likes, across everything we analysed.
I'm 25, this is what peace looks like to me now: 1. Any plans after 8 pm are a strict no, my sleep is the most important thing in my life. 2. I'm not materialistic but I like splurging on the "little" luxuries" - good coffee, organic food, bigger seat on planes, etc. 3.
100 years ago, even the richest people in the world had no hot showers, died from a simple infection (no antibiotics), and took 5 days to get to NYC from London - by ship. The average life today is miles better than the best life just a few decades ago.
I’ve written on LinkedIn every day for the last 1461 days. Thousands of hours and tens of millions of views later, this is what works here: 1️⃣ A personal brand must be PERSONAL. What you’re posting about should be based on YOUR experiences, knowledge, opinions, and work.
I’m 25, Indian, a writer, and live in London. I have a simple life: - I do a normal job - I work from home - I don’t go out often - I go on many walks - I love playing sports - I like my coffee black - I have <5 close friends - I grew up middle-class - I enjoy spending time alone
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-14. Follower counts and engagement change over time. Varun Khadri is not affiliated with 2pr.io.