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More than 400 registrations for tomorrow with Kevin Hartz, and so many of you still waiting for approval! And I’m still thinking about who we might be missing. One of my favorite parts of building Marvelous is figuring out who should meet whom.
Home / LinkedIn creators / Merve Isler
Merve Isler
Building is democratized, distribution is not. | Founder & CEO, Marvelous: agentic GTM for the real world | Creator, AI Insiders | Keynote speaker on AI + GTM, 300+ talks | Ex-Google
We read 67 of their posts. Here is what they actually do.
linkedin.com/in/misslers ↗20KFollowers
4Posts / week
39Avg likes
20Median likes
3Avg comments
225 likesBest post
Engagement over time
Average likes per post, by month.
2likes / 1K followers
That puts them in the 8th percentile of the 2,192 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2026-06Average likes per month2026-10
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- More than 400 registrations for tomorrow with Kevin Hartz, and so many of you still waiting for approval! And I’m still thinking about who we might be missing. ↗225 likes
- Last Friday we hosted our second AI Insiders Cybersecurity Annual Summit in San Francisco. ↗222 likes
- I moderated a panel with the man who sold MySQL for $1B. ↗210 likes
- Conviction forms before the market agrees. We are building the room where it happens. ↗170 likes
- One of the most important lessons I’ve learned as a founder started with good intentions. ↗154 likes
- Black Hat was packed with companies talking about AI security. ↗108 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Curated IRL Gatherings & Network Density
Events featuring Kevin Hartz and CISO Summits highlight high-value executive rooms.
- AI Security & Enterprise Agent Infrastructure
Deep-dives into AI agent permissions, cybersecurity summits, and startup security platforms.
- Founder Lessons & Operational Boundaries
Reflections on managing commitments, scoping responsibility, and turning events into pipeline.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Drop high-status names immediately in the first sentence.
- Structure event takeaways as short, punchy single-sentence insights.
- Create urgency using approval-based registration and limited capacity.
Tone of voiceAuthoritative, highly connected, and introspective, blending ecosystem insider access with practical founder discipline.
What works for them
Patterns that separate their top posts from the rest.
- High-profile co-host announcements driving approval-only event access peak audience engagement.
- Synthesizing closed-door technical summits into distilled lists outperforms broad commentary.
- Vulnerable founder lessons regarding boundary-setting generate exceptionally high comment discussions.
When they post
Every post, grouped by day of week.
Mon
70
Tue
39
Wed
57
Thu
32
Fri
26
Sat
2
Sun
0
Posts publishedAverage likes
Best day is Wednesday at 57 average likes. Thursday is their weakest at 32.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 38 | 59 | |
| Video | 13 | 27 | |
| Text only | 16 | 2 |
Steal this
Moves you can apply to your own posts this week.
- Tease exclusive room access with an application-only link in comments.
- Condense multi-speaker conferences into five punchy, one-sentence takeaways.
- Share personal operational mistakes paired with strict structural frameworks.
Best-performing posts
Ranked by likes, across everything we analysed.
2
Last Friday we hosted our second AI Insiders Cybersecurity Annual Summit in San Francisco. Five hours. One room. Some of the sharpest people in AI security. Here is what stayed with me. The CISO role is changing faster than ever.
3
I moderated a panel with the man who sold MySQL for $1B. Eight days. Three hackathons judged. Zero cold emails sent. All of it after 5pm. Before 5pm it was 8 to 9 meetings a day, and a product shipping at the end of this week 🚀 ⁃ Mon. On stage at AWS. Then judging 500+ builders.
4
Conviction forms before the market agrees. We are building the room where it happens. Venture Signals, the venture arm of AI Insiders. A network of investors who back belief early. Family offices. LPs. GPs. Angels.
5
One of the most important lessons I’ve learned as a founder started with good intentions. I like helping people. So I’d say things like: “Let’s test it.” “I can help.” “Let’s try it.” “I’ll make a few intros.” And then something interesting would happen. A small favor became a project.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-14. Follower counts and engagement change over time. Merve Isler is not affiliated with 2pr.io.