I’m concerned. After conversations with Event Leaders Exchange (ELX) members and industry peers, it’s become clear that President Trump’s recent policies could pose significant risks to the meetings and events industry. To be clear, this isn’t a political statement.
Home / LinkedIn creators / Nicola Kastner

Nicola Kastner
CEO of Event Leaders Exchange / Former VP of Global Event Marketing Strategy at SAP
We read 195 of their posts. Here is what they actually do.
linkedin.com/in/nicolakastner ↗Engagement over time
Average likes per post, by month.
That puts them in the 33th percentile of the 2,192 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- I’m concerned. ↗607 likes
- It’s become a thing at Event Leaders Exchange (ELX). ↗588 likes
- About to depart for Dublin. First time ever to the city. ↗519 likes
- Almost one year ago to the day, I started posting regularly on LinkedIn. ↗414 likes
- A bit of an unexpected milestone for me this week. ↗398 likes
- I learned today that I’ve once again been nominated again as a candidate for the Top 100 Most Influential People in the Events Industry. ↗362 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Industry Advocacy & Macro Trends
Outlined 8 implications of political policies on meetings industry in TOP 1.
- Community Milestones & Behind-the-Scenes
Highlighted ELX member dinner at Wrigley Field with team credits in TOP 2.
- Personal Leadership & Travel Moments
Shared flight milestone story and pilot interactions en route to Dublin in TOP 3.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with short, emotionally charged vulnerability hooks.
- Tag entire project teams and partner venues directly in copy.
- Frame macro industry changes into numbered impact lists.
What works for them
Patterns that separate their top posts from the rest.
- Macro policy analysis directly tied to industry risks drives massive conversation.
- Behind-the-scenes event reveals with exclusive venue access outperform general updates.
- Vulnerable personal-professional travel moments generate higher than median interaction.
When they post
Every post, grouped by day of week.
Best day is Wednesday at 128 average likes. Saturday is their weakest at 41.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Video | 4 | 223 | |
| Image | 60 | 174 | |
| Text only | 131 | 63 |
Steal this
Moves you can apply to your own posts this week.
- Break down complex industry threats into actionable numbered takeaways.
- Use one-sentence suspense hooks to drive post read-through rates.
- Tag every collaborator and vendor to expand distribution networks.
Best-performing posts
Ranked by likes, across everything we analysed.
It’s become a thing at Event Leaders Exchange (ELX). Our offsite gatherings now carry an unwritten promise: surprise the people who create the world’s most ambitious events for a living. Last night Chicago made that promise real.
About to depart for Dublin. First time ever to the city. I’m a Air Canada #SuperElite member and #millionmiller but this was the first time the pilots have EVER engaged with me on a flight. As a frequent traveller this was such a special moment.
Almost one year ago to the day, I started posting regularly on LinkedIn. This journey began with a push from Julius Solaris, a well-known voice in the industry. I asked him how I could amplify my own voice, and he told me simply: 'Post.
A bit of an unexpected milestone for me this week. I’m now the proud owner of a British passport. Not something I ever planned to get. I was born in the UK but moved to Canada when I was 11, so I’ve always travelled on a Canadian passport and never really had any need for a British one.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-14. Follower counts and engagement change over time. Nicola Kastner is not affiliated with 2pr.io.