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If you’re struggling to make content, this video is for you.
Home / LinkedIn creators / Caleb Ralston
Caleb Ralston
Building Personal Brands that Optimize for Trust, not Virality
We read 171 of their posts. Here is what they actually do.
linkedin.com/in/calebralston ↗21KFollowers
0.8Posts / week
167Avg likes
141Median likes
33Avg comments
1K likesBest post
Engagement over time
Average likes per post, by month.
8.9likes / 1K followers
That puts them in the 54th percentile of the 2,192 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-06Average likes per month2026-09
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- If you’re struggling to make content, this video is for you. ↗1K likes
- I didn’t see this one coming... ↗579 likes
- Most people’s brand strategy is: ↗475 likes
- Like it or not... ↗467 likes
- If you're struggling as a creative, this video is for you. ↗441 likes
- I hate where content is going right now... ↗438 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Authenticity & Original Thought
Advocating against outsourcing thinking to ChatGPT in Top 2 and Top 10.
- Personal Brand Milestones & Proof
Sharing YouTube and email growth metrics in Top 1 and Top 3.
- Creative Process & Vulnerability
Discussing personal insecurities and avoiding creator burnout in Top 6 and Top 9.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with contrarian industry warnings or frustration hooks.
- Give readers explicit action prompts framed as homework assignments.
- Share comprehensive milestone lists detailing multi-platform business growth.
Tone of voiceDirect, empathetic, and instructive with a practical focus on creative authenticity over superficial metrics.
What works for them
Patterns that separate their top posts from the rest.
- Celebratory milestone breakdowns pairing business proof with vulnerability drive peak engagement.
- Contrarian stances attacking artificial intelligence content trends generate high discussion.
- Direct tactical challenges demanding creator behavior changes outperform theoretical advice.
When they post
Every post, grouped by day of week.
Mon
137
Tue
195
Wed
101
Thu
163
Fri
198
Sat
243
Sun
176
Posts publishedAverage likes
Best day is Friday at 198 average likes. Wednesday is their weakest at 101.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 54 | 195 | |
| Video | 83 | 162 | |
| Text only | 34 | 132 |
Steal this
Moves you can apply to your own posts this week.
- Write contrarian hooks that challenge reliance on generic AI tools.
- Turn educational posts into direct, time-bound homework assignments for readers.
- Share raw personal insecurities to build deeper trust and audience connection.
Best-performing posts
Ranked by likes, across everything we analysed.
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I didn’t see this one coming... Being one of the people named on the “LinkedIn Top Voices” list for Marketing and Branding...that’s wild to me. Just one year ago, January 2025, I decided to start building my own personal brand.
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Most people’s brand strategy is: Post and hope it works. They’re loud. They’re active. But they have no idea what they’re aiming at. It’s Alice in Wonderland energy: “If you don’t know where you’re going, any road’ll get you there.” The goal isn’t just to grow. It’s to grow toward something.
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Like it or not... This post is about you, your coworkers, and your team. You may hear ‘personal brand’ and think “social media content” But they do not mean the same thing... You are building your personal brand whether you’re posting online or not. You’re building it with...
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If you're struggling as a creative, this video is for you.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-14. Follower counts and engagement change over time. Caleb Ralston is not affiliated with 2pr.io.