1
You're crushing it at work Everyone says you've made it So why do you feel dead inside I coached a CMO last month who had it all Corner office. $400K comp. Team of 50.
Home / LinkedIn creators / Alex de Jong
Alex de Jong
Executive Career Coach for Senior Leaders š¹ Ex-Facebook, Ex-PwC š¹ Helping you land $200K+ roles via the hidden job market š¹ 165+ offers without applying š¹ Follow for leadership, job search & visibility insights
We read 165 of their posts. Here is what they actually do.
linkedin.com/in/alex-de-jong ā21KFollowers
4.9Posts / week
186Avg likes
85Median likes
55Avg comments
2.6K likesBest post
Engagement over time
Average likes per post, by month.
8.8likes / 1K followers
That puts them in the 54th percentile of the 2,192 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2026-01Average likes per month2026-09
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- You're crushing it at work ā2.6K likes
- "We went with someone else" ā2.3K likes
- You're bombing the interview by saying too much ā1.6K likes
- When the wrong people get hired ā1.1K likes
- ChatGPT polished your CV until it passed every ATS Filter ā1.1K likes
- Every opportunity comes via other people ā759 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Executive Interview Positioning
Top 2 and Top 3 focus on interview psychology, conciseness, and high-stakes framing.
- Career Burnout & Departure Signs
Top 1 and Top 8 break down emotional costs of staying in mismatched roles.
- Strategic Executive Networking
Top 6 and Recent 1 contrast cold applications with peer relationship building.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with three short staccato punchlines before introducing the core tension.
- Structure numbered lists using contrasting ā (mistake) and ā (correction) emojis.
- Quantify stakes early using exact executive salaries, compensation figures, or timeframes.
Tone of voiceDirect, empathetic, and sharp, delivering candid executive-coaching reality checks with structured, actionable clarity.
What works for them
Patterns that separate their top posts from the rest.
- Burnout diagnosis lists framed around unfulfilling career success generate peak overall reach.
- Side-by-side phrasing scripts correcting bad interview habits drive high engagement and saves.
- Personal vulnerability stories tied directly into executive tactical lists consistently overperform baseline.
When they post
Every post, grouped by day of week.
Mon
160
Tue
135
Wed
241
Thu
103
Fri
240
Sat
159
Sun
248
Posts publishedAverage likes
Best day is Sunday at 248 average likes. Thursday is their weakest at 103.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Video | 27 | 516 | |
| Image | 133 | 124 | |
| Carousel | 1 | 67 | |
| Text only | 4 | 33 |
Steal this
Moves you can apply to your own posts this week.
- Replace generic resume bullet points with concrete decision-driven metrics in your examples.
- Use paired ā and ā formats to deliver instantly actionable communication rewrites.
- Frame career advice around the hidden personal costs of staying in comfort zones.
Best-performing posts
Ranked by likes, across everything we analysed.
2
"We went with someone else" Then you walked into your next interview That's where it went wrong Rejection doesn't cost you the role What costs you is the next one Because post-interview rejection changes how you show up You don't lose confidence You lose conviction No one calls it out
3
You're bombing the interview by saying too much My client said less and landed an offer in 20 minutes How? Your brain treats interviews like a buffet Serving everything you've ever done Rambling kills your chances Don't give seven answers, when they ask one question
4
When the wrong people get hired The right quit I've lived it 8 years ago, I was in a toxic team My boss had the title but not the maturity A friend asked me: "Why are you settling for less?" I left the next week Now I coach leaders through this exact moment to find better jobs
5
ChatGPT polished your CV until it passed every ATS Filter The real you has just died in Times New Roman That's why no one calls you back It's so polished it's forgettable The hiring manager deletes your email The recruiter has read the same profile 200 times You're not just losing interviews.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-14. Follower counts and engagement change over time. Alex de Jong is not affiliated with 2pr.io.