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Michel Lieben
CEO at ColdIQ | GTM Systems that sell for you 👉 coldiq.com
We read 332 of their posts. Here is what they actually do.
Engagement over time
Average likes per post, by month.
That puts them in the 44th percentile of the 1,210 creators we track in the 50K to 100K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- We’re hiring an Account Executive to free me from this hell ↗2.8K likes
- How it started: 4,000 cold emails sent. 1 lead generated. ↗2.8K likes
- We just crossed $400,000 MRR. ↗1.6K likes
- lemlist recently crossed $34,000,000 ARR. ↗1.4K likes
- What our $4,800,000/year funnel looks like: ↗1.2K likes
- AI Agents started replacing employees.1.1K likes
Content pillars
What they post about, with a line from a real post as evidence.
- GTM & Outbound Automation via Claude Code
Recent posts break down building end-to-end outbound workflows using Claude Code and terminal APIs.
- Agency & SaaS Revenue Funnels and Tech Stacks
Posts detail exact tools and step-by-step funnel architectures behind multi-million dollar ARR businesses.
- Data-Backed Cold Outreach Strategies
Posts analyze millions of cold emails and provide step-by-step tactical lessons for conversions.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with specific revenue milestones and tool teardowns.
- Offer lead magnets requiring a specific keyword comment.
- Use micro-hiring posts with self-deprecating humor for massive reach.
What works for them
Patterns that separate their top posts from the rest.
- High-transparency tech stack breakdowns and revenue teardowns consistently generate strong engagement.
- Short, vulnerable founder hiring requests dramatically outperform standard tactical listicles in raw reach.
- Gated analysis playbooks requiring specific comment triggers produce massive comment spikes.
When they post
Every post, grouped by day of week.
Best day is Monday at 415 average likes. Wednesday is their weakest at 288.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 210 | 395 | |
| Video | 35 | 291 | |
| Carousel | 85 | 274 | |
| Text only | 2 | 173 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Steal this
Moves you can apply to your own posts this week.
- Share complete, categorized tech stacks mapped directly to your business revenue milestones.
- Package original workflow research into gated guides that require specific comment keywords.
- Turn complex workflows into numbered, step-by-step terminal or software blueprints.
Best-performing posts
Ranked by likes, across everything we analysed.
How it started: 4,000 cold emails sent. 1 lead generated. How it’s going: $4M+ ARR. Top 1% Agency Award. 30-person team. 6 lessons that turned my outreach campaigns from crickets to conversions: 1/ The list is the strategy
We just crossed $400,000 MRR. Here’s every tool we use to run our agency: 1️⃣ Content We generate 100+ leads per month via LinkedIn. That includes my account (41,000+ followers) and other ColdIQ team members (170,000+ followers).
lemlist recently crossed $34,000,000 ARR. Here's every tool they use to run their SaaS: Their CEO, Charles Tenot, was kind enough to share their entire tech stack ↓ 1️⃣ Content Their team has a combined 300,000+ LinkedIn follower count.
What our $4,800,000/year funnel looks like: (It added $760,000+ in annualized revenue last month) 1️⃣ Lead Generation We drove 35,000+ unique visits to ColdIQ's website last month. The visitors came from 1. LinkedIn posting 2. Cold Outreach 3. Blog Articles 4.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-31. Follower counts and engagement change over time. Michel Lieben is not affiliated with 2pr.io.