1
product marketing lol
Home / LinkedIn creators / Anthony Pierri
Anthony Pierri
positioned 600 B2B companies // 🎸 in Good Hangs (160K monthly listeners)
We read 400 of their posts. Here is what they actually do.
Business StrategyConversationalAuthority hooksProfessionals
linkedin.com/in/anthonypierri ↗84KFollowers
3.4Posts / week
187Avg likes
138Median likes
75Avg comments
1.6K likesBest post
Engagement over time
Average likes per post, by month.
2.3likes / 1K followers
That puts them in the 20th percentile of the 1,210 creators we track in the 50K to 100K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-05Average likes per month2026-10
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- product marketing lol ↗1.6K likes
- Claude Design just KILLED Figma. ↗1.1K likes
- One of the biggest mistakes startups make? ↗949 likes
- Every founder in B2B dreams of selling a huuuuuuge platform. ↗848 likes
- Here's how to build your ICP the right way ↗843 likes
- Chat is this real822 likes
Content pillars
What they post about, with a line from a real post as evidence.
- B2B Positioning & Messaging Frameworks
Outlining ICP workflows, messaging houses, and category anchors across multiple posts.
- AI & Tech Industry Satire
Sarcastic breakdowns of Claude Design, AI agents replacing SaaS, and hype culture.
- Anti-Playbook Creator Meta-Commentary
Highlighting growth without personal stories, selfies, or standard LinkedIn growth hacks.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with deadpan sarcasm mocking common tech hype.
- Use numbered teardowns of messy startup go-to-market workflows.
- Anchor abstract strategy to concrete product examples like Airbnb.
Tone of voiceDry, sarcastic, pragmatic, and refreshingly allergic to corporate jargon and LinkedIn fluff.
What works for them
Patterns that separate their top posts from the rest.
- Satirical teardowns of hyped software tools generate massive engagement peaks.
- Structured frameworks dismantling traditional firmographic ICP approaches drive high commentary.
- Counter-intuitive anti-advice about avoiding personal vulnerability builds strong credibility.
When they post
Every post, grouped by day of week.
Mon
214
Tue
227
Wed
212
Thu
203
Fri
175
Sat
131
Sun
165
Posts publishedAverage likes
Best day is Tuesday at 227 average likes. Saturday is their weakest at 131.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Carousel | 17 | 360 | |
| Image | 155 | 240 | |
| Text only | 194 | 145 | |
| Video | 34 | 99 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length1,233 chars
Line breaksHigh
Bullet pointsMedium
EmojiLow
HashtagsLow
Outbound linksLow
Reading levelGrade 3
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Replace abstract marketing advice with clear, punchy contrast teardowns.
- Use dry, deadpan humor to debunk prevalent industry trends.
- Anchor positioning advice around common workflows instead of company firmographics.
Best-performing posts
Ranked by likes, across everything we analysed.
2
Claude Design just KILLED Figma. Remember when you could make unlimited designs exactly how you want for $20 a month? What if I told you... you could now just describe the design... and Claude would do an okay job... and as you're asking it to move stuff up and down by 5px...
3
One of the biggest mistakes startups make? → not having a unified messaging strategy across every team ❌ In reality, marketing comes up with a narrative (in isolation). ❌ Sales has its own talk track (which is usually very different from marketing).
4
Every founder in B2B dreams of selling a huuuuuuge platform. But this can be a huuuuuuge mistake. The almost magnetic pull towards positioning as a platform makes sense: ✅ higher perceived value ✅ bigger ACV ✅ better customer stickiness ✅ greater investor appeal
5
Here's how to build your ICP the right way 👇🏻 👇🏻 👇🏻 We've worked with 500 companies, and they all describe their ideal customer profiles the same way: → they list a bunch of firmographic details You can't blame them, because this is how EVERYONE thinks of segments.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-31. Follower counts and engagement change over time. Anthony Pierri is not affiliated with 2pr.io.