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"Woah!” Tomoko-san told me. “It’s so strange. In Japan, we say American culture is egalitarian. But after living in the US for two years, I now see their decision-making is much more hierarchical than ours.”
Home / LinkedIn creators / Erin Meyer
Erin Meyer
New York Times Best Selling Author | Culture Expert | Keynote Speaker | Professor at INSEAD
We read 100 of their posts. Here is what they actually do.
linkedin.com/in/erin-meyer-speaks ↗89KFollowers
1.9Posts / week
500Avg likes
350Median likes
37Avg comments
3.2K likesBest post
Engagement over time
Average likes per post, by month.
5.3likes / 1K followers
That puts them in the 50th percentile of the 1,210 creators we track in the 50K to 100K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-10Average likes per month2026-10
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- “So tell us, why do Americans talk so much? Where does it come from?” ↗2.1K likes
- How long does silence last before it feels uncomfortable? The answer may depend on what culture you come from. ↗1.9K likes
- For years, I assumed punctuality was a sign of professionalism.1.4K likes
- It's like asking a complete stranger "What color are your underpants?!"1.1K likes
- The world became more connected. Understanding each other became more complicated.1.1K likes
- Listen before you speak and learn before you act.1K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Cross-Cultural Communication Norms
Examining why Americans talk so much on global team calls.
- Multicultural Team Strengths
Illustrating how diverse cultural archetypes solve distinct workplace operational challenges.
- Cultural Micro-Behaviors & Concepts
Analyzing the 'return clap' phenomenon through the lens of recontextualization theory.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with a direct, provocative quote from an audience member.
- Introduce a formal theoretical definition to explain everyday workplace behaviors.
- Quote specific international colleagues to provide multi-perspective narrative tension.
Tone of voiceScholarly yet accessible, observational, culturally curious, and grounded in empathetic real-world analysis.
What works for them
Patterns that separate their top posts from the rest.
- Direct cultural critique framed through student questions drives peak engagement.
- Concrete workplace scenarios balancing cultural strengths outperform abstract leadership advice.
- Personal anecdotes tied to academic definitions generate steady discussion.
When they post
Every post, grouped by day of week.
Mon
500
Tue
620
Wed
709
Thu
405
Fri
241
Sat
89
Sun
47
Posts publishedAverage likes
Best day is Wednesday at 709 average likes. Thursday is their weakest at 405.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 41 | 810 | |
| Video | 31 | 429 | |
| Text only | 28 | 124 |
Steal this
Moves you can apply to your own posts this week.
- Hook readers using an authentic, challenging question asked by a follower.
- Anchor personal observations with formal frameworks or explicit behavioral definitions.
- Include real quotes from team members with contrasting viewpoints to add credibility.
Best-performing posts
Ranked by likes, across everything we analysed.
2
When my older son was a baby, I invited a Danish colleague, Søren, from Copenhagen over for dinner. Søren, who has three children, looked out onto our balcony and asked, “Do you give your son his naps outside or inside?” I didn’t understand the question.
3
“So tell us, why do Americans talk so much? Where does it come from?” I recently posted a video about comfort with silence across cultures, showing that Americans tend to panic after just a second or two of quiet.
4
My favorite fiction read of 2025 was The God of the Woods. Liz Moore is an amazing writer (and the young women heroines of this "who dunnit" are irresistible). My mother's favorite book of all time is "Why We Sleep" by Matthew Walker (because of this book, I now seek to sleep 9 hours a night - huge…
5
How long does silence last before it feels uncomfortable? The answer may depend on what culture you come from.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-31. Follower counts and engagement change over time. Erin Meyer is not affiliated with 2pr.io.