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Smart minds don’t compete with you - they elevate you. 7 Signs You Thrive Around Smarter People: These traits show you value growth over ego. 1. You see smarter people as opportunities to learn. ↳ You appreciate what they bring to the table.
Home / LinkedIn creators / Joe Gannon
Joe Gannon
Personal Brand Strategist and Founder of Amplify | Built brands for Ali Abdaal, Chris Williamson & more | Investor in Neutonic | TEDx Speaker
We read 123 of their posts. Here is what they actually do.
LeadershipInspirationalPromise hooksProfessionals
linkedin.com/in/joe-gannon ↗78KFollowers
1.2Posts / week
188Avg likes
87Median likes
80Avg comments
4.9K likesBest post
Engagement over time
Average likes per post, by month.
2.4likes / 1K followers
That puts them in the 22th percentile of the 1,210 creators we track in the 50K to 100K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-09Average likes per month2026-09
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- Smart minds don’t compete with you - they elevate you. ↗4.9K likes
- Someone with half your experience is making 10x the progress. ↗1.5K likes
- Some of the most successful people didn't start out perfect. ↗1.4K likes
- Every job should help you learn or earn. ↗1.1K likes
- Appreciation costs nothing. ↗934 likes
- I asked for 8-4 instead of 9-5 in my first ever job.610 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Growth Mindset & Execution
Observed in TOP 1 and TOP 2 posts focusing on overcoming overthinking and self-doubt.
- Workplace Dynamics & Career Growth
Seen in TOP 4 and TOP 5 posts analyzing employee retention and job progression.
- Personal Milestones & Behind-The-Scenes
Seen in RECENT 5 and RECENT 9 detailing personal achievements like TEDx talks.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with a punchy, counter-intuitive one-line comparison hook.
- Use nested arrow bullet points to break down actionable frameworks.
- End posts with explicit repost triggers and newsletter subscription links.
Tone of voiceDirect, empathetic, and encouraging with a structured focus on personal accountability and career progression.
What works for them
Patterns that separate their top posts from the rest.
- Numbered listicles dissecting mindset traps vastly outperform casual personal status updates.
- Contrarian takes on work habits paired with structured takeaways drive strong shares.
- High-stakes milestone vulnerability resonates significantly better than short software promotion posts.
When they post
Every post, grouped by day of week.
Mon
140
Tue
157
Wed
181
Thu
374
Fri
112
Sat
197
Sun
54
Posts publishedAverage likes
Best day is Thursday at 374 average likes. Friday is their weakest at 112.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 78 | 251 | |
| Carousel | 9 | 100 | |
| Video | 24 | 76 | |
| Text only | 12 | 68 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length1,264 chars
Line breaksHigh
Bullet pointsShort
EmojiLow
HashtagsNone
Outbound linksNone
Reading levelGrade 3
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Anchor listicles around personal mindset shifts using clear numbered and arrow-bullet formatting.
- Pair a relatable career frustration with a clear multi-step framework to maximize reposts.
- Transform major career milestones into vulnerability-driven narratives about overcoming universal fears.
Best-performing posts
Ranked by likes, across everything we analysed.
2
Someone with half your experience is making 10x the progress. Not because they’re smarter. Not because they have more resources. But because they aren’t overthinking every move.
3
Some of the most successful people didn't start out perfect. ➡ Steve Jobs started Apple in a garage and transformed it into a global tech giant. ➡ Sara Blakely turned $5,000 and a bold idea into the billion-dollar company SPANX, without a background in fashion.
4
Every job should help you learn or earn. In 2024, just showing up isn’t enough - you need to make sure your efforts are moving you forward. That’s something I’ve learned through years of trial and error.
5
Appreciation costs nothing. Yet its absence costs companies their best talent every day. It’s surprising how often we overlook one of the most fundamental human needs in the workplace. Ping-pong tables. Free snacks. Flexible schedules. They all have their place.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-31. Follower counts and engagement change over time. Joe Gannon is not affiliated with 2pr.io.