1
I never thought I would do this. But it might be the most meaningful thing I’ve done. I'm not a founder or a tech innovator. And for the longest time, I thought you needed to be 'special' to write a book.
Home / LinkedIn creators / Tariq Munir
Tariq Munir
AI Transformation Advisor | Author | Keynote Speaker | Chief AI Officer | LinkedIn Instructor
We read 430 of their posts. Here is what they actually do.
linkedin.com/in/tariq-munir ↗66KFollowers
4.5Posts / week
53Avg likes
32Median likes
13Avg comments
692 likesBest post
Engagement over time
Average likes per post, by month.
0.8likes / 1K followers
That puts them in the 2th percentile of the 1,210 creators we track in the 50K to 100K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-04Average likes per month2026-10
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- I never thought I would do this. ↗692 likes
- I used to overthink before posting on LinkedIn ↗427 likes
- This moment feels surreal. ↗385 likes
- Is this the coolest feature of Canva or is it just me who came to know about it today? ↗338 likes
- Two years ago, this was just ↗327 likes
- If you missed these in 2024....don't repeat the same mistake in 2025.320 likes
Content pillars
What they post about, with a line from a real post as evidence.
- AI and Digital Finance Transformation
Discussions on CFO strategy, AI business cases, and book 'Reimagine Finance' launch.
- Personal Growth and Overcoming Fear
Posts detailing early self-doubt, public speaking anxieties, and compounding career milestones.
- Pragmatic Upskilling and Resource Guides
Curated lists of free courses, tool tutorials, and actionable operational frameworks.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with vulnerable self-doubt before revealing major professional achievements.
- Use bulleted negative-versus-positive contrasts to define complex industry frameworks.
- End thought-leadership reflections with a single reflective question to prompt comments.
Tone of voicePragmatic, reflective, and encouraging, blending enterprise finance authority with humble personal vulnerability.
What works for them
Patterns that separate their top posts from the rest.
- Vulnerable milestone announcements significantly outperform technical thought leadership posts.
- Contrarian frameworks challenging common AI assumptions drive high comment engagement.
- Personal transformation narratives centered on overcoming imposter syndrome resonate deeply.
When they post
Every post, grouped by day of week.
Mon
47
Tue
43
Wed
78
Thu
43
Fri
46
Sat
40
Sun
56
Posts publishedAverage likes
Best day is Wednesday at 78 average likes. Saturday is their weakest at 40.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Video | 41 | 60 | |
| Image | 314 | 57 | |
| Text only | 75 | 30 |
Steal this
Moves you can apply to your own posts this week.
- Pair every major career win with the relatable struggle behind it.
- Challenge popular business-tech assumptions using clear two-by-two matrices or frameworks.
- Curate practical, free upskilling resources to drive broad saves and shares.
Best-performing posts
Ranked by likes, across everything we analysed.
2
I used to overthink before posting on LinkedIn But I posted anyway! Looking back, I can now connect the dots... Those seemingly 'imperfect' posts led to massive knowledge sharing, constructive debates, visibility, and connections I never expected!
3
This moment feels surreal. 11 years ago, when I moved to Australia, I was filled with uncertainty. New country, new job, new battles. But one thing was constant! A Dream! A Dream to do something that has the potential to make a difference in the world!
4
Is this the coolest feature of Canva or is it just me who came to know about it today? If you have perfectly aligned a few shapes and now you want to change a sequence, you just need to select all and drag/drop shapes. My life suddenly got so easy! #canva #productivity #notgraphicdesigner
5
Two years ago, this was just - Weekend writing sessions - Early morning brainstorming - Scribbling ideas during lunch breaks and 'spare moments' - Writing during long flights. I wasn't building a book. I was just dumping my thoughts.
Similar creators
Comparable follower counts, analysed the same way.
Stop paying $3,000 for what 2pr does in 1 minute.
free trial, no limits on requests — start growing on LinkedIn today.
Built from public LinkedIn posts, last refreshed 2026-10-31. Follower counts and engagement change over time. Tariq Munir is not affiliated with 2pr.io.