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This reddit post is hilarious. I never thought I would see the day where someone writes 👇 "token validation looking kinda thicc" 🤣😂
Home / LinkedIn creators / Merill Fernando
Merill Fernando
Ex-Microsoft Entra PM | maester.cloud | 👉 Sign up to Entra.News my weekly newsletter & podcast | Creator of maester.dev • cmd.ms • lokka.dev • idPowerToys.merill.net • graphxray.merill.net + more
We read 153 of their posts. Here is what they actually do.
linkedin.com/in/merill ↗46KFollowers
2.1Posts / week
180Avg likes
103Median likes
12Avg comments
3.3K likesBest post
Engagement over time
Average likes per post, by month.
2025-06Average likes per month2026-06
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- This reddit post is hilarious. ↗3.3K likes
- ✳️ Quick heads up. ↗1.2K likes
- Folks, I'm starting a new series of Entra Hardening tips from today. ↗864 likes
- 🚀 Today is the day folks!! ↗735 likes
- 6 months ago, 4 Microsoft Security MVPs and I started building something. ↗642 likes
- Did you know about the upcoming change to the Microsoft 365 login in page that prompts users to register for MFA? ↗609 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Microsoft Entra Security & Identity Updates
Top posts frequently break down Graph permissions, Entra GA announcements, and security hardening tips.
- Community News & Masterclasses
Shared free GitHub labs and aggregated weekly Entra news with massive community mentions.
- Developer Tooling & AI Skills
Announcements of custom tools like graph.pm and discussions on local LLMs for IT.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with urgent alerts like 'Quick heads up' or 'Attention admins'.
- Structure technical guides with bulleted lab breakdowns and distinct emojis.
- Share relatable tech humor and memes from Reddit or X directly.
Tone of voiceAuthoritative yet accessible, collegial, direct, highly technical, community-minded, and enthusiastically educational without unnecessary fluff.
What works for them
Patterns that separate their top posts from the rest.
- Humor and viral technical screenshots dramatically outperform standard text-based posts.
- Actionable security alerts and breaking admin changes consistently yield massive engagement.
- Free community-driven technical artifacts like masterclasses and tools drive strong interest.
When they post
Every post, grouped by day of week.
Mon
166
Tue
127
Wed
268
Thu
291
Fri
80
Sat
184
Sun
137
Posts publishedAverage likes
Best day is Thursday at 291 average likes. Friday is their weakest at 80.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Carousel | 3 | 396 | |
| Image | 74 | 277 | |
| Video | 11 | 115 | |
| Text only | 65 | 70 |
Steal this
Moves you can apply to your own posts this week.
- Lead technical updates with immediate business impacts rather than generic changelog summaries.
- Package multi-expert knowledge into free open-source labs and promote them via podcasts.
- Inject relatable developer humor occasionally to spike engagement above regular technical posts.
Best-performing posts
Ranked by likes, across everything we analysed.
2
✳️ Quick heads up. Microsoft just dropped a bunch of new least privilege Graph permissions. Avoid granting super privileges like Directory.ReadWrite.All and User.ReadWrite.All to apps.
3
Folks, I'm starting a new series of Entra Hardening tips from today. Here's how it will work. One new tip every weekday (I take a break on weekends). ---- Tip #1: Privileged accounts in Entra ID should be cloud native identities
4
🚀 Today is the day folks!! Microsoft Entra PowerShell is now generally available 👏 Read the blog post for all the details and migrate from the legacy Azure AD powershell and MSOnline PowerShell module to Graph PowerShell and Entra PowerShell 👇 cc Steve Mutungi
5
6 months ago, 4 Microsoft Security MVPs and I started building something. Last week, 120 people attended a 7-hour Entra Identity Masterclass at Experts Live Denmark. Nearly all of them stayed the entire time. Today, we're making the Masterclass Labs ❇️free❇️ on GitHub.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-07. Follower counts and engagement change over time. Merill Fernando is not affiliated with 2pr.io.