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Here’s my value-based tip for Halloween: Don’t dress as a smore. Hi5 & Happy Halloween, LinkedIn! LD 🎃 ___ Dig this post? +Follow me for more like it! Ready to invest in your personal brand strategy? Book an appointment up 🔝
Home / LinkedIn creators / LIAM DARMODY
LIAM DARMODY
AI Search & Visibility (GEO) | Helping Brands Show Up in ChatGPT, Claude, Google AI, Perplexity & Muse | VP Customer Success & GTM Ops | LinkedIn Learning Instructor | Personal Brand Strategist
We read 264 of their posts. Here is what they actually do.
Professional AdviceConversationalIdentity hooksProfessionals
linkedin.com/in/liamdarmody1 ↗49KFollowers
1.6Posts / week
71Avg likes
34Median likes
54Avg comments
2K likesBest post
Engagement over time
Average likes per post, by month.
1.5likes / 1K followers
That puts them in the 4th percentile of the 2,189 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-09Average likes per month2026-09
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- Here’s my value-based tip for Halloween: ↗2K likes
- The picture on the left went viral last year and landed me on the LinkedIn Lunatics subreddit. ↗1.2K likes
- 2 years ago I had to tell my son I couldn’t go on the zip line with him during our annual camping trip because I couldn’t fit into the harness. ↗604 likes
- Common fear: “If we encourage our employees to post on LinkedIn, they’ll get recruited and leave” ↗474 likes
- Video 6/10: Content + Conversation = Connection. People ask me how I post almost every day and never run out of ideas. ↗331 likes
- Today I stepped on the scale & clocked 278lbs. ↗308 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Personal transformation and vulnerable life updates
Top posts detail 75lb weight loss and Halloween s'more costume viral journey.
- LinkedIn strategy and platform satire
Dialogue skits mocking algorithm rules and guides on employee advocacy drive high engagement.
- AI tools and tech commentary
Critiques of Meta Muse and AI video ads feature across top and recent posts.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Sign off consistently with a personalized catchphrase and signature emoji.
- Use mock dialogue scripts between platform and users to highlight friction.
- Parody hustle culture announcement tropes for mundane everyday personal wins.
Tone of voiceWarm, self-deprecating, and conversational with playful sarcasm and enthusiastic optimism.
What works for them
Patterns that separate their top posts from the rest.
- Vulnerable personal milestones dramatically outperform tactical tech breakdowns.
- Humorous satire of platform mechanics sparks massive comment debate.
- Niche product deep dives yield far weaker engagement than relatable family stories.
When they post
Every post, grouped by day of week.
Mon
80
Tue
47
Wed
64
Thu
117
Fri
58
Sat
77
Sun
45
Posts publishedAverage likes
Best day is Thursday at 117 average likes. Sunday is their weakest at 45.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Video | 39 | 90 | |
| Image | 177 | 78 | |
| Carousel | 4 | 31 | |
| Text only | 44 | 26 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length815 chars
Line breaksHigh
Bullet pointsShort
EmojiLow
HashtagsLow
Outbound linksLow
Reading levelGrade 3
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Share vulnerable, multi-year personal milestones using clear before-and-after storytelling.
- Write dialogue-format skits to voice common audience frustrations with platform rules.
- Create a memorable, branded sign-off block with a specific emoji and moniker.
Best-performing posts
Ranked by likes, across everything we analysed.
2
The picture on the left went viral last year and landed me on the LinkedIn Lunatics subreddit. I wanted to see how much the marshmallow shrank YoY, so I did the s’more thing again this year. I’m down 40lbs for the year and I’m in the best shape of my life, even if it is round.
3
Saw this (Ai) video by AiCandy on Instagram and I couldn’t not share it. Talk about an attention grabbing ad for a video company... though I must say, a tad unsettling to think about. Too soon? The future is here.
4
2 years ago I had to tell my son I couldn’t go on the zip line with him during our annual camping trip because I couldn’t fit into the harness. I felt so ashamed & embarrassed.
5
Common fear: “If we encourage our employees to post on LinkedIn, they’ll get recruited and leave” Where do I even start? I've always found the fear of empowering employees posting on LinkedIn befuddling.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-07. Follower counts and engagement change over time. LIAM DARMODY is not affiliated with 2pr.io.