1
McKinsey doesn’t really sell strategy anymore. They sell insurance. For decades, McKinsey was the symbol of elite strategy. Boardroom alchemy. Razor-sharp thinkers. The best brains money could buy. And then... somewhere along the way...
Home / LinkedIn creators / Glen McCracken
Glen McCracken
CPTO | Building AI Platforms for Institutional Intelligence | Scaling Data-Driven Organisations
We read 380 of their posts. Here is what they actually do.
TechnologyEducationalAuthority hooksProfessionals
linkedin.com/in/glenmccracken ↗42KFollowers
3.8Posts / week
213Avg likes
60Median likes
43Avg comments
5.8K likesBest post
Engagement over time
Average likes per post, by month.
4.8likes / 1K followers
That puts them in the 31th percentile of the 2,189 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-05Average likes per month2026-07
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- McKinsey doesn’t really sell strategy anymore. They sell insurance. ↗5.8K likes
- I don’t say this lightly... but... McKinsey might be the most influential AI company on Earth ↗4.6K likes
- So... Accenture has decided to combine strategy, consulting, creative, tech ops, and whatever else was lying around into a single supergroup: ↗3.7K likes
- Palantir & Deloitte: The partnership that looks like progress... but isn’t ↗3K likes
- The hardest part about becoming Head of Data or AI? Your boss. ↗2.7K likes
- < Friday vent > Salesforce’s Agentforce proves one thing: You can charge more for Hallucinations... if you call them Agents ↗2.5K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Big Consulting Cynicism
McKinsey selling insurance disguised as intellect in TOP 1 and AI decks in TOP 2.
- Enterprise Tech & AI Realities
Deconstructing Salesforce Agentforce and Palantir-Deloitte lock-in dynamics in TOP 5 and TOP 9.
- Internal Data & Leadership Frictions
Analyzing reporting lines and operational disconnects facing AI leaders in TOP 7.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Reframe famous institutions as selling emotional cover rather than actual value.
- Use bulleted conversational scripts exposing real C-suite procurement motives.
- Add bracketed personal disclaimers to build instant conversational vulnerability.
Tone of voiceSavvy, irreverent insider dismantling corporate consulting hype through sharp diagnostic irony.
What works for them
Patterns that separate their top posts from the rest.
- Attacking top-tier consulting firms generates massive viral resonance over abstract commentary.
- Exposing executive theater behind buzzwords outperforms tactical technology advice.
- Recent pivot toward nuanced operational essays yields significantly subdued engagement.
When they post
Every post, grouped by day of week.
Mon
245
Tue
224
Wed
204
Thu
196
Fri
254
Sat
61
Sun
48
Posts publishedAverage likes
Best day is Friday at 254 average likes. Saturday is their weakest at 61.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 356 | 225 | |
| Video | 5 | 67 | |
| Text only | 19 | 34 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length2,256 chars
Line breaksLow
Bullet pointsShort
EmojiNone
HashtagsLow
Outbound linksLow
Reading levelGrade 3
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Call out high-profile enterprise brands by name to trigger immediate professional debate.
- Contrast boardroom marketing claims directly against miserable technical ground realities.
- Structure contrarian theses around what buyers secretly want versus what they buy.
Best-performing posts
Ranked by likes, across everything we analysed.
2
I don’t say this lightly... but... McKinsey might be the most influential AI company on Earth Not because they train models. Not because they build agents. And definitely not because they’ve cracked transformers.
3
So... Accenture has decided to combine strategy, consulting, creative, tech ops, and whatever else was lying around into a single supergroup: “Reinvention Services” Consulting is out. Reinvention is in.
4
Palantir & Deloitte: The partnership that looks like progress... but isn’t I get the need for companies like Deloitte to partner with companies like Palantir. It’s a win-win (well... at least for them). It helps Palantir expand its footprint and it helps Deloitte to stay relevant. But...
5
The hardest part about becoming Head of Data or AI? Your boss. < My boss is actually visiting from New York this week, so I hope I can explain what I am trying to say here...
Similar creators
Comparable follower counts, analysed the same way.
Stop paying $3,000 for what 2pr does in 1 minute.
free trial, no limits on requests — start growing on LinkedIn today.
Built from public LinkedIn posts, last refreshed 2026-11-07. Follower counts and engagement change over time. Glen McCracken is not affiliated with 2pr.io.