1
LEAVE THE EM DASH ALONE. IT'S NOT A SIGN OF AI — IT'S A SIGN OF WRITING ON THE INTERNET SINCE FOREVER. Sheesh. Needed that. Carry on.
Home / LinkedIn creators / Erica Schneider
Erica Schneider
Growth consulting for solopreneurs & micro agencies | Co-Founder @ Duo Consulting | Running on seltzer 🤩
We read 335 of their posts. Here is what they actually do.
Company CultureInspirationalIdentity hooksProfessionals
linkedin.com/in/erica-schneider66 ↗40KFollowers
3.4Posts / week
137Avg likes
103Median likes
64Avg comments
1.6K likesBest post
Engagement over time
Average likes per post, by month.
3.4likes / 1K followers
That puts them in the 20th percentile of the 2,189 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-05Average likes per month2026-06
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- LEAVE THE EM DASH ALONE. IT'S NOT A SIGN OF AI — IT'S A SIGN OF WRITING ON THE INTERNET SINCE FOREVER. ↗1.6K likes
- (Dims lights, lights candle, takes deep breath.) ↗1.1K likes
- It’s May 31st, 2020 and I’m standing in my parents backyard, about to marry the love of my life. Pandemic rules allow 10 people. ↗732 likes
- Women aren’t just left out of the “top X founders” posts. They’re also left off: ↗598 likes
- Dear everyone on LinkedIn, ↗542 likes
- Last night, I received the rudest email reply I've ever gotten. I'm not upset or distressed. It's actually a good thing, and here's why: ↗524 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Meta-Commentary & LinkedIn Culture Satire
Satirized performative vulnerability posts and AI debates to peak historical engagement.
- Agency Ops & Micro-Agency Scaling
Outlines engagement frameworks and operational systems for high-earning solo consultants.
- Content Strategy & Client Acquisition
Debunked traditional content pillars in favor of marketing problem, process, and proof.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Write theatrical stage directions in parentheses to open satirical posts.
- Draft ultra-short, punchy contrarian declarations followed by conversational sign-offs.
- Structure business case studies around numbered before-and-after operational pivots.
Tone of voiceIrreverent, sharply observant, and candidly conversational with a direct, no-BS operational focus.
What works for them
Patterns that separate their top posts from the rest.
- Satirical parodies of platform tropes massively outperform tactical business posts.
- Calling out common industry double standards drives exceptionally high comment volume.
- Recent pivot toward niche B2B consulting case studies correlates with lower reach.
When they post
Every post, grouped by day of week.
Mon
135
Tue
119
Wed
117
Thu
136
Fri
179
Sat
139
Sun
156
Posts publishedAverage likes
Best day is Friday at 179 average likes. Wednesday is their weakest at 117.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Text only | 175 | 159 | |
| Carousel | 13 | 141 | |
| Image | 126 | 114 | |
| Video | 21 | 88 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length1,522 chars
Line breaksHigh
Bullet pointsMedium
EmojiLow
HashtagsLow
Outbound linksLow
Reading levelGrade 3
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Parody an annoying industry posting formula using parenthetical stage directions.
- Replace traditional multi-topic pillars with problem, process, and proof frameworks.
- Share authentic personal milestones without forcing a contrived professional takeaway.
Best-performing posts
Ranked by likes, across everything we analysed.
2
(Dims lights, lights candle, takes deep breath.) Oh hi. My name is PERFORMATIVE VULNERABILITY POST. I'm about to hold up a mirror to your pain, then give you a warm cup of tea and hold space for your vulnerability. Ready? Let's begin.
3
It’s May 31st, 2020 and I’m standing in my parents backyard, about to marry the love of my life. Pandemic rules allow 10 people. My close family was with us in person.
4
Women aren’t just left out of the “top X founders” posts. They’re also left off: -“Top books to read” posts (always male authors) -Landing pages as social proof (look at all these satisfied male buyers) -Speaker circuits (look at all these amazing men on the panel)
5
Dear everyone on LinkedIn, You're not wrong. But you're also not right. Sincerely, Nuance
Similar creators
Comparable follower counts, analysed the same way.
Stop paying $3,000 for what 2pr does in 1 minute.
free trial, no limits on requests — start growing on LinkedIn today.
Built from public LinkedIn posts, last refreshed 2026-11-07. Follower counts and engagement change over time. Erica Schneider is not affiliated with 2pr.io.