Culture isn’t an HR function. It’s whatever gets tolerated. Organisations love this quote. It lets them off the hook. They hand it to global leaders driving transformation who are: Executing strategies they didn't design. Managing budgets they can't control. Fixing problems they didn't create.
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Marta Duda
Turn Uncertainty into a Strong, Timely Move at 6–7 Figure Stakes | Strategic Decision-Making for Global Transformation Leaders across Pharma, Life Sciences, Biotech | Get Case Study Here ➡️ martaduda.com/cs
We read 409 of their posts. Here is what they actually do.
linkedin.com/in/martadudamsc ↗Engagement over time
Average likes per post, by month.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- Culture isn’t an HR function.5.2K likes
- Kindness isn’t the opposite of strength.5K likes
- The best workplaces aren’t designed.4.9K likes
- Most dangerous workplaces are the quietest.4.8K likes
- Titles create local authority.4.3K likes
- The best workplaces aren’t designed.4.3K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Executive Culture Hypocrisy
Critiques orgs preaching values while rewarding cost-cutting and burnout.
- Human-Centric vs. Toxic Leadership
Contrasts quiet kindness with indecision, performance theatre, and silent fear.
- Career Realignment and Perspective
Contrasts early-career title chasing with mid-career values, family, and peace.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with a punchy two-line paradox hook.
- Use age or timeline contrast bullet lists.
- Deploy 'You can't ask X while Y' parallelisms.
What works for them
Patterns that separate their top posts from the rest.
- Exposing systemic corporate hypocrisy drives peak engagement and broad reach.
- Personal vulnerability contrasting past hustle with present values drives discussions.
- Specific industry layoff commentary converts executive anxiety into active debate.
When they post
Every post, grouped by day of week.
Best day is Tuesday at 937 average likes. Thursday is their weakest at 609.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Video | 13 | 1.7K | |
| Image | 339 | 829 | |
| Text only | 57 | 72 |
Steal this
Moves you can apply to your own posts this week.
- Pair corporate hypocrisy callouts with short, parallel sentence structures.
- Contrast your early-career misconceptions with hard-won leadership lessons.
- Use tight two-line paradox hooks to disrupt typical corporate narratives.
Best-performing posts
Ranked by likes, across everything we analysed.
Kindness isn’t the opposite of strength. Indecision is. In boardrooms. Through restructures. Across performance cycles. High-performance teams don’t break from pressure. They break from unclear expectations forced on them in a high-stakes moment.
The best workplaces aren’t designed. They’re spoken into existence. Great workplaces are built on performance. Deadlines. Delivery. Discipline. That's what I thought before reaching board & executive level.
Most dangerous workplaces are the quietest. Because silence isn't agreement. Fear is. People in global leadership roles don't stay quiet because they have nothing to say. They stay quiet because they've learned it isn't safe to speak. The higher you are, the more isolated the decision.
Titles create local authority. Actions develop global leaders. MBAs are on sale. It’s teaching us that a title can be given to anyone. But it’s the hardest thing to make it mean. High performing teams don't follow them. They follow people who earn it.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-09-26. Follower counts and engagement change over time. Marta Duda is not affiliated with 2pr.io. Request removal.