Still scrolling LinkedIn? You’ve already spent part of your 2.5 daily hours here. But have you thought about posting a video instead? Here's the truth! Video engagement on LinkedIn is growing at double the rate of any other format, with 36% more uploads year-over-year.
Home / LinkedIn creators / Richard van der Blom

Richard van der Blom
LinkedIn Sales Strategist | Algorithm Research-Backed | Helping Entrepreneurs Turn Visibility Into Revenue Without Living on the Platform | 350K+ Professionals Trained | +1,000 Companies Supported | Keynote Speaker
We read 485 of their posts. Here is what they actually do.
Engagement over time
Average likes per post, by month.
That puts them in the 25th percentile of the 1,374 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- Still scrolling LinkedIn? You’ve already spent part of your 2.5 daily hours here.8.2K likes
- 🚀 Breaking News: The Algorithm Insights 2024 Report is HERE! 🚀 The Ultimate LinkedInTM Guide for Business Growth - Grab Your Free 120+ Page Report Now4.8K likes
- My dad never used to call me.4.1K likes
- 87% of LinkedIn posts die in the first hour.3.9K likes
- Open Letter to LinkedIn: The platform I’ve backed for 20 years, but now you seem to be punishing your biggest advocates.1.9K likes
- Sad day for LinkedIn humanity.1.7K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Data-Driven Algorithm Research & Platform Changes
Analyzing millions of posts in algorithm reports generates massive viral reach and engagement.
- Tactical B2B Strategy vs Creator Growth Advice
Contrasting practical sales pipelines and network mechanics against generic influencer advice drives strong interest.
- Vulnerable Personal Storytelling & Milestones
Deeply personal updates regarding family illness and newborn struggles generate massive emotional resonance.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with a shocking research stat from a large dataset.
- Pair bulleted tactical teardowns with numbered structural takeaways.
- Share vulnerable personal reflections framed by short, punchy sentence breaks.
What works for them
Patterns that separate their top posts from the rest.
- Proprietary research and algorithm breakdown reports consistently drive peak engagement metrics across history.
- Counter-intuitive algorithmic warnings formatted as structured lists outperform standard thought leadership posts.
- Deeply personal stories about family challenges create significant community empathy and outsized response.
When they post
Every post, grouped by day of week.
Best day is Tuesday at 482 average likes. Wednesday is their weakest at 299.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Video | 27 | 510 | |
| Carousel | 88 | 360 | |
| Image | 298 | 360 | |
| Text only | 72 | 340 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Steal this
Moves you can apply to your own posts this week.
- Back your core claims with specific sample size data and percentages.
- Challenge popular platform consensus using empirical testing from your own experiments.
- Intersperse highly technical industry breakdowns with occasional deeply human life stories.
Best-performing posts
Ranked by likes, across everything we analysed.
🚀 Breaking News: The Algorithm Insights 2024 Report is HERE! 🚀 The Ultimate LinkedInTM Guide for Business Growth - Grab Your Free 120+ Page Report Now After two months of deep dive research and analysis, the moment you've all been waiting for has finally arrived! Our comprehensive Algorithm…
My dad never used to call me. Now he calls me four times a day. “What time is it?” “Are you here or in Spain?” “What do I have for dinner?” “When is Mum coming home?” My rock has become a little rock. Those who once took care of me now need to be cared for. It’s a struggle—for all of us.
87% of LinkedIn posts die in the first hour. But these 5 stats explain why the 13% explode: 1. Posts with 3-5 hashtags get 29% LESS reach than posts with zero (We tested 47,000 posts.
Open Letter to LinkedIn: The platform I’ve backed for 20 years, but now you seem to be punishing your biggest advocates. Dear LinkedIn, I joined you in 2005. Almost two decades of loyalty. In that time, I’ve been of your loudest cheerleaders.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-09-26. Follower counts and engagement change over time. Richard van der Blom is not affiliated with 2pr.io. Request removal.