Home / LinkedIn creators / Dan Martell
📘 Bestselling Author (Buy Back Your Time) 🚀 Building AI startups @Martell Ventures ⚙️ 3x Software Exits • $100M+ HoldCo 💬 DM "COACH" if you're looking to scale
We read 658 of their posts. Here is what they actually do.
Average likes per post, by month.
That puts them in the 67th percentile of the 1,374 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.
The opening line of their best-performing posts. This is what stops the scroll.
What they post about, with a line from a real post as evidence.
Top post contrasting Ivy League degrees against self-taught competence scored 9,026 likes.
Posts championing autonomous, difficult employees repeatedly drove over 3,500 and 2,200 likes.
Lists on starting over and single-sentence mindset aphorisms consistently generate thousands of likes.
The repeatable moves that show up across their best posts.
Patterns that separate their top posts from the rest.
Every post, grouped by day of week.
Best day is Friday at 1.1K average likes. Wednesday is their weakest at 605.
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 346 | 951 | |
| Carousel | 75 | 714 | |
| Video | 201 | 630 | |
| Text only | 36 | 545 |
How their posts are built, measured across every post we analysed.
Moves you can apply to your own posts this week.
Ranked by likes, across everything we analysed.
I've built multiple companies alongside both Ivy League graduates and high school dropouts... The correlation between success and formal education? Almost zero. The correlation between success and self-education? Nearly perfect. The standouts were rarely the ones with perfect resumes.
Stop proving you belong in rooms beneath your standards. -DM
There's a reason your team stops talking when you enter the room. The corporate world is drowning in toxic leadership. Bosses who mistake fear for respect. Managers who confuse control with competence. "Leaders" who destroy morale and call it accountability. The world doesn't need more bosses.
Your team doesn't need a babysitter. They need a leader. If you don't trust your team to manage their own time, you either hired the wrong people or you're the wrong manager. Most likely both.
Winners fail. Losers don't even try. -DM
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-09-26. Follower counts and engagement change over time. Dan Martell is not affiliated with 2pr.io. Request removal.