1
90% of learning happens on the job. Remember: When hiring, you’re not just choosing for today; you’re making decisions for where your organization aims to be in the next few years. Unfortunately, I've learned this the hard way.
Home / LinkedIn creators / Tom Pestridge
Tom Pestridge
Scaling Creator Businesses to $10m | Founder @ Launchpad Creators & Goose Digital - Full Funnel Partners | Follow for Daily Marketing, Leadership & Psychology Strategies
We read 292 of their posts. Here is what they actually do.
Career DevelopmentInspirationalPromise hooksProfessionals
linkedin.com/in/tom-pestridge ↗203KFollowers
2.5Posts / week
1.8KAvg likes
883Median likes
197Avg comments
23K likesBest post
Engagement over time
Average likes per post, by month.
7.7likes / 1K followers
That puts them in the 86th percentile of the 1,360 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-05Average likes per month2026-09
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- 90% of learning happens on the job.23K likes
- Hidden salaries waste time. They breed distrust.15K likes
- I’ll never forget when someone took a chance on me.12K likes
- A pottery teacher split his class in two.10K likes
- Bottom line: No job is worth sacrificing your well-being.10K likes
- Everyone says they want top talent around them.8.1K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Hiring & Talent Management
Top 1 advocates for valuing raw potential and attitude over rigid resumes.
- Workplace Transparency & Culture
Top 2 directly attacks hidden salary ranges and opaque hiring processes.
- Continuous Learning & Growth Mindset
Top 8 and Top 10 focus on curiosity over ego.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with a bold, one-line contrarian hook.
- Use clean sub-bullet formatting with right-facing arrows.
- End every post with a dual repost and follow call-to-action.
Tone of voiceDirect, empathetic, and authoritative, delivering punchy workplace truths with clean, scannable clarity.
What works for them
Patterns that separate their top posts from the rest.
- Broad workplace cultural debates strongly outperform narrow marketing execution advice.
- Binary contrast lists separating hard work from toxic environments drive high shares.
- Storytelling frameworks derived from parables dramatically elevate generic business advice.
When they post
Every post, grouped by day of week.
Mon
1.5K
Tue
1.7K
Wed
1.7K
Thu
1.9K
Fri
1.8K
Sat
1.4K
Sun
2.3K
Posts publishedAverage likes
Best day is Sunday at 2.3K average likes. Saturday is their weakest at 1.4K.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 254 | 1.9K | |
| Carousel | 31 | 651 | |
| Text only | 2 | 233 | |
| Video | 5 | 111 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length1,282 chars
Line breaksHigh
Bullet pointsMedium
EmojiLow
HashtagsLow
Outbound linksLow
Reading levelGrade 3
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Frame common career anxieties into stark, single-sentence opening lines.
- Break down complex leadership points into structured lists with sub-bullets.
- Standardize a two-line footer asking for both reposts and follows.
Best-performing posts
Ranked by likes, across everything we analysed.
2
Hidden salaries waste time. They breed distrust. And they benefit nobody. It makes absolutely no sense why so many job still do not list the salary range. And it wastes the time of both employers and candidates.
3
I’ll never forget when someone took a chance on me. All I had was enthusiasm and a desire to learn. But they saw something in me. And I became one of their best hires. Those with the right attitude, mindset, and work ethic will always outperform those who just check the boxes on paper.
4
A pottery teacher split his class in two. One group was graded on quantity. As many pots as possible. The other group was graded on quality. One pot. It had to be perfect. In the end, the highest quality pots all came from the quantity group. None came from the perfectionists.
5
Bottom line: No job is worth sacrificing your well-being. Make your choice carefully. Because you should never have to prioritize EITHER your job OR your mental health. That’s the fastest route to burnout.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-24. Follower counts and engagement change over time. Tom Pestridge is not affiliated with 2pr.io.