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Thirty years ago, we wanted to show just how much information a single CD-ROM could hold. The team decided a visual demonstration was necessary! © Louie Psihoyos
Home / LinkedIn creators / Bill Gates
Bill Gates
Chair, Gates Foundation and Founder, Breakthrough Energy
We read 460 of their posts. Here is what they actually do.
LeadershipInspirationalAuthority hooksProfessionals
linkedin.com/in/williamhgates ↗40.5MFollowers
3.6Posts / week
4.4KAvg likes
2.8KMedian likes
468Avg comments
186K likesBest post
Engagement over time
Average likes per post, by month.
0.1likes / 1K followers
That puts them in the 17th percentile of the 105 creators we track in the 1M and above follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-05Average likes per month2026-08
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- I loved seeing this new version of Catan, where renewable energy is a game-winning strategy—just like it is in real life. ↗15K likes
- The breakthroughs happening in geothermal, fusion, and geologic hydrogen have the potential to help make clean electricity widely available to more people. ↗14K likes
- India's innovations are reshaping not just the country, but the world. ↗14K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Tech Nostalgia & Company Origins
CD-ROM visual demonstration post and 1978 Microsoft photo with Paul Allen.
- Global Health & Development Advocacy
Updates on Gavi funding, childhood mortality declines, and trips to India.
- Clean Energy & Climate Innovation
Posts spotlighting fusion breakthroughs, emissions-reducing concrete, and renewable energy Catan.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Pair vintage archival photos with self-deprecating retro storytelling.
- Tag high-profile collaborators alongside personal expressions of gratitude.
- Open global health posts with striking multi-decade progress statistics.
Tone of voiceEarnest, analytical, and quietly optimistic with occasional self-deprecating humor about their early tech career.
What works for them
Patterns that separate their top posts from the rest.
- Historical tech demonstrations and archival founder photos drive peak engagement.
- Personal tributes to renowned mentors outperform standard philanthropic announcements.
- Concrete climate tech innovations generate stronger interest than broad policy posts.
When they post
Every post, grouped by day of week.
Mon
3.9K
Tue
4.2K
Wed
6K
Thu
3.8K
Fri
4K
Sat
3.9K
Sun
3.8K
Posts publishedAverage likes
Best day is Wednesday at 6K average likes. Sunday is their weakest at 3.8K.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 165 | 6K | |
| Video | 39 | 4K | |
| Carousel | 28 | 3.9K | |
| Text only | 228 | 3.4K |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length328 chars
Line breaksHigh
Bullet pointsShort
EmojiNone
HashtagsLow
Outbound linksLow
Reading levelGrade 4
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Share origin-story photos showing early humble beginnings and unpolished moments.
- Publicly honor mentors with specific personal lessons rather than generic praise.
- Explain complex technical milestones using relatable physical demonstrations or analogies.
Best-performing posts
Ranked by likes, across everything we analysed.
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It was an incredible couple of days in Omaha. Every time I’m with Warren, I’m reminded how lucky I am to know him—not just as one of the greatest investors and philanthropists of all time, but as a mentor and a friend. My life changed the day we met.
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This is me, Paul, and Paul’s beard in 1978. Just a couple of computer nerds with a dream, killer glasses, even better hair—and no idea where any of it would take us.
4
In a few days, I’ll be traveling to India—my third visit in three years. Every time I go, I’m inspired by the bold ideas and ambitious efforts underway to improve health, agriculture, and technology.
5
I had a great discussion with Narendra Modi about India’s development, the path to Viksit Bharat @ 2047, and exciting advancements in health, agriculture, AI, and other sectors that are creating impact today. It's impressive to see how innovation in India is driving progress locally—and globally.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-14. Follower counts and engagement change over time. Bill Gates is not affiliated with 2pr.io.