1
A couple reflections on the quantum computing breakthrough we just announced... Most of us grew up learning there are three main types of matter that matter: solid, liquid, and gas.
Home / LinkedIn creators / Satya Nadella
Satya Nadella
Chairman and CEO at Microsoft
We read 197 of their posts. Here is what they actually do.
TechnologyProfessionalAuthority hooksProfessionals
linkedin.com/in/satyanadella ↗12.1MFollowers
0.6Posts / week
7.3KAvg likes
4.2KMedian likes
276Avg comments
128K likesBest post
Engagement over time
Average likes per post, by month.
0.6likes / 1K followers
That puts them in the 43th percentile of the 105 creators we track in the 1M and above follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-05Average likes per month2026-10
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- A couple reflections on the quantum computing breakthrough we just announced... ↗128K likes
- I just love this. The new =COPILOT() function in Excel lets you analyze, generate content, and brainstorm directly in the grid! ↗60K likes
- Bing and Edge + AI: a new way to search starts today ↗53K likes
- Three Microsoft CEOs walk into a room on Microsoft’s 50th anniversary ... and are interviewed by Copilot! ↗27K likes
- GitHub Copilot Free for VS Code has arrived. ↗26K likes
- Today we’re releasing GitHub Spark — a new tool in Copilot that turns your ideas into full-stack apps, entirely in natural language. ↗25K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Frontier Technology & Scientific Breakthroughs
Announced the Majorana 1 quantum computing breakthrough with new state of matter topoconductors.
- AI Product Launches & Integrations
Shared launches of ChatGPT in Azure, GitHub Copilot Free, and Excel =COPILOT() function.
- Corporate Leadership & Industry Milestones
Celebrated Microsoft founders, 50th company anniversary, and committed billions in infrastructure partnerships.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Hook with an elementary truth before dropping a massive technological breakthrough.
- Share high-utility single-feature software updates in one direct, punchy sentence.
- Open with short conversational excitement before demonstrating an end-user productivity tool.
Tone of voiceVisionary, understated, and authoritative, framing massive technological breakthroughs through quiet optimism and clear business utility.
What works for them
Patterns that separate their top posts from the rest.
- Massive foundational science announcements generate significantly higher engagement than standard enterprise updates.
- Ultra-short product rollouts highlighting tangible user features outperform complex corporate keynotes.
- Nostalgic institutional milestones and founder tributes drive much stronger engagement than modern partnerships.
When they post
Every post, grouped by day of week.
Mon
8.5K
Tue
8.4K
Wed
9.1K
Thu
5.1K
Fri
8.9K
Sat
3.6K
Sun
4.7K
Posts publishedAverage likes
Best day is Wednesday at 9.1K average likes. Thursday is their weakest at 5.1K.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 12 | 19K | |
| Carousel | 12 | 12K | |
| Video | 77 | 7.2K | |
| Text only | 96 | 5.4K |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length284 chars
Line breaksLow
Bullet pointsNone
EmojiNone
HashtagsLow
Outbound linksLow
Reading levelGrade 3
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Explain complex technical advancements using simple, universal framing accessible to everyday audiences.
- Deliver major product updates in a single punchy sentence highlighting immediate value.
- Inject genuine personal enthusiasm when introducing new tools you use daily.
Best-performing posts
Ranked by likes, across everything we analysed.
2
ChatGPT is coming soon to the Azure OpenAI Service, which is now generally available, as we help customers apply the world’s most advanced AI models to their own business imperatives.
3
I just love this. The new =COPILOT() function in Excel lets you analyze, generate content, and brainstorm directly in the grid!
4
Bing and Edge + AI: a new way to search starts today
5
I'm eternally grateful to Bill and Steve and to Paul for what you've meant to me personally and the vision you had to build this extraordinary company of ours that I've had the privilege to be a part of.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-14. Follower counts and engagement change over time. Satya Nadella is not affiliated with 2pr.io.