As Hitler’s armies tore through Europe during World War II, the US became the UK’s most important ally, mobilising a war effort of unprecedented scale to confront Nazi Germany. US President Roosevelt and Winston Churchill stood side by side and were rightly hailed as formidable wartime leaders.
Home / LinkedIn creators / Richard Branson

Richard Branson
Founder at Virgin Group
We read 367 of their posts. Here is what they actually do.
Engagement over time
Average likes per post, by month.
That puts them in the 30th percentile of the 104 creators we track in the 1M and above follower band. Reach is not the same as resonance, and this is the ratio that separates them.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- I’m often asked about waking up at 5am. It’s something that comes very naturally to me, but I sometimes worry that people think it’s the secret to success.41K likes
- Hire character. Train skill.28K likes
- Today would have been Joan’s 81st birthday. Keep dancing in the stars. We love you.20K likes
- Losing to my granddaughter - stay humble.19K likes
- Kindness is the most underused tool in business.18K likes
- Most of my life has been built on one simple phrase: Screw it, let’s do it.17K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Geopolitical Advocacy & Historical Duty
Outspoken essays supporting Ukraine and analyzing the Budapest Memorandum (Top 1, Top 2, Top 6).
- Entrepreneurial Mindset & Anti-Hustle Wisdom
Debunking 5am routines, promoting kindness, and embracing the 'Screw it, let's do it' philosophy (Top 3, Top 10).
- Family Moments & Personal Humility
Short tributes to late family members and playful losses to grandchildren (Top 7, Top 8, Recent 10).
Signature moves and voice
The repeatable moves that show up across their best posts.
- State a punchy, counter-intuitive aphorism in under six words.
- Open with a high-stakes historical parallel before addressing modern issues.
- Share self-effacing family moments to humanize large business ventures.
What works for them
Patterns that separate their top posts from the rest.
- Historical geopolitical commentary massively outperforms routine business updates.
- Ultra-concise aphorisms and mindset maxims drive enormous viral engagement.
- Vulnerable, anti-hustle reflections resonate far better than promotional book plugs.
When they post
Every post, grouped by day of week.
Best day is Sunday at 6.1K average likes. Wednesday is their weakest at 2.8K.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 169 | 5K | |
| Video | 84 | 3K | |
| Text only | 91 | 2.6K | |
| Carousel | 23 | 2.4K |
Format fingerprint
How their posts are built, measured across every post we analysed.
Steal this
Moves you can apply to your own posts this week.
- Dismantle toxic hustle-culture advice using your own sustainable daily routines.
- Condense core business philosophies into punchy, standalone one-line posts.
- Pair serious leadership principles with self-deprecating personal or family stories.
Best-performing posts
Ranked by likes, across everything we analysed.
President Zelenskyy has been one of the greatest leaders of our time, guiding Ukraine through the darkest period of its recent history, rising up to Russia’s unwarranted aggression, being an inspiration to the Ukrainian people and ensuring that Ukraine’s voice is heard on the world stage.
I’m often asked about waking up at 5am. It’s something that comes very naturally to me, but I sometimes worry that people think it’s the secret to success. There’s a lot of noise out there telling people how to live their lives and be successful. Rigid routines, relentless hustle.
Hire character. Train skill.
I have a theory called Circles. Begin by drawing a circle around yourself and make sure everything inside your circle is going well. Is your work-life balance in sync? Are you staying healthy? Once you are confident in yourself, widen the circle to include your loved ones.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-09-05. Follower counts and engagement change over time. Richard Branson is not affiliated with 2pr.io. Request removal.