1
Last week, I had the incredible opportunity to speak at The Economic Times Shop FWD Summit in Mumbai, where I shared my thoughts on influencer marketing and fast fashion strategies.
Home / LinkedIn creators / Alpana Razdan
Alpana Razdan
Operator & Business Strategist | Country Manager @ Falabella | Co-Founder @ AtticSalt | Built & scaled businesses to $100M+ across 7 countries | 15+ yrs across 40+ global brands |Strategic Brand & Talent Partnerships
We read 394 of their posts. Here is what they actually do.
LeadershipInspirationalAuthority hooksProfessionals
linkedin.com/in/alpanarazdaan ↗177KFollowers
3.2Posts / week
776Avg likes
658Median likes
84Avg comments
3.5K likesBest post
Engagement over time
Average likes per post, by month.
4.4likes / 1K followers
That puts them in the 68th percentile of the 1,360 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-04Average likes per month2026-09
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- My husband walked away from managing a 500 crore business. Now I understand why3.2K likes
- Kriti Sanon built a ₹100 crore skincare brand in 12 months without a single physical store.2.8K likes
- Deepika Padukone has 80 million followers, but her skincare brand lost ₹25 crores. Here's what's missing:2.7K likes
- The most expensive mistake in business is assuming your customers will never change.2.6K likes
- Hrithik Roshan and Virat Kohli both launched fashion brands.2.6K likes
- People are buying sneakers for 3-4 lakhs rupees, with that we can buy a 4-member family car.2.6K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Celebrity & Direct-to-Consumer Brand Breakdowns
Analyzed business models of Kriti Sanon, Deepika Padukone, Hrithik Roshan, and Virat Kohli.
- Indian Retail & Fashion Industry Strategy
Explored Gen Z retail shifts, Uniqlo's channel choices, and Tata Starbucks' store profitability.
- Founder Stories & Personal Business Experiences
Shared husband's entrepreneurial transition and personal speaking insights at ET Shop FWD Summit.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Contrast two famous figures or brands in the opening hook line.
- Place key revenue figures and percent changes in bracketed source citations.
- Structure analysis points with bold pin or arrow emojis.
Tone of voiceAnalytical and insightful, combining retail business acumen with accessible case-study storytelling.
What works for them
Patterns that separate their top posts from the rest.
- Celebrity brand comparative case studies generate the highest audience reach and engagement.
- Personal anecdotes tied to macroeconomic business insights outperform purely descriptive operational summaries.
- Contrarian takes on prominent brand failures drive exceptionally high comment volume.
When they post
Every post, grouped by day of week.
Mon
744
Tue
881
Wed
874
Thu
798
Fri
640
Sat
730
Sun
129
Posts publishedAverage likes
Best day is Tuesday at 881 average likes. Friday is their weakest at 640.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 379 | 794 | |
| Video | 8 | 494 | |
| Carousel | 1 | 226 | |
| Text only | 6 | 91 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length1,768 chars
Line breaksNone
Bullet pointsShort
EmojiLow
HashtagsHigh
Outbound linksNone
Reading levelGrade 3
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Lead posts with stark revenue contrasts between two recognizable industry competitors.
- Back up industry commentary using verified third-party data cited directly in brackets.
- Format key strategic takeaways into concise, emoji-bulleted lists for skimmability.
Best-performing posts
Ranked by likes, across everything we analysed.
2
My husband walked away from managing a 500 crore business. Now I understand why After two decades in fashion, traveling across US, UK, Germany, Spain, and Japan for work, he decided to spend 12 months researching just one thing - Indian women's real needs. The responses were unanimous.
3
Kriti Sanon built a ₹100 crore skincare brand in 12 months without a single physical store. While filming during lockdown, she spent nights researching skincare ingredients.
4
Deepika Padukone has 80 million followers, but her skincare brand lost ₹25 crores. Here's what's missing: The Bollywood superstar launched 82°E to bring Indian self-care practices to the world.
5
The most expensive mistake in business is assuming your customers will never change. Last year, something shifted in Indian retail. Gen Z (377 million) overtook millennials (356 million) to become our largest consumer group, influencing $40-45 billion worth of apparel and footwear purchases.
Similar creators
Comparable follower counts, analysed the same way.
Stop paying $3,000 for what 2pr does in 1 minute.
free trial, no limits on requests — start growing on LinkedIn today.
Built from public LinkedIn posts, last refreshed 2026-10-24. Follower counts and engagement change over time. Alpana Razdan is not affiliated with 2pr.io.