1
Have a meeting in Lexington Monday morning. Flights from Raleigh were $700, outrageous. So I did what I always do if the drive is less than 8 hours. Call pops. “Yo. I got a sick hotel in Kentucky for tonight.
Home / LinkedIn creators / Darren McKee
Darren McKee
Founder of 531 Social & Darren McKee Co. | Social Selling took me from the mailroom to the boardroom and now I get to transfer 10 years of knowledge to thousands around the world via services and software
We read 562 of their posts. Here is what they actually do.
Professional AdviceInspirationalPromise hooksProfessionals
linkedin.com/in/darrenmckeesales ↗151KFollowers
4.8Posts / week
162Avg likes
131Median likes
88Avg comments
4.8K likesBest post
Engagement over time
Average likes per post, by month.
1.1likes / 1K followers
That puts them in the 19th percentile of the 1,360 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-06Average likes per month2026-10
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- Have a meeting in Lexington Monday morning. Flights from Raleigh were $700, outrageous.4.8K likes
- You join a new company as an enterprise account executive, this should be one of the first sales plays you should run.1.1K likes
- I impulse purchased a boat from craigslist in 2020. Everyone told me not to do it, but those were desperate times..883 likes
- Want to set 10 meetings today? Do this.793 likes
- One of my clients wrote this in an all company slack channel, “Darren posts pictures of him fishing and gets 500 likes, I don’t get it.”580 likes
- If my boss asked me to book a meeting with The Walt Disney Company, this is how I would get it done by 5PM tomorrow. Step by step process.543 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Personal Storytelling & Lifestyle
TOP 1road trip with father and TOP 3impulse boat purchase stories.
- Tactical Outbound & Social Selling
TOP 2Sales Navigator steps, TOP 4green circle outreach, TOP 95x3x1 prospecting framework.
- LinkedIn Growth & Personal Branding
TOP 5consistency metrics and TOP 6profile view growth strategies.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with contrarian conversational hooks recounting everyday personal decisions.
- Deliver step-by-step numbered tactical playbooks with platform screenshots or filters.
- Use direct dialogue quotes to create immediate narrative intrigue.
Tone of voiceUnapologetically casual, energetic, and practical, blending conversational blue-collar grit with sharp enterprise sales expertise.
What works for them
Patterns that separate their top posts from the rest.
- Vulnerable, non-work personal narratives generate massive breakout reach compared to professional advice.
- Step-by-step Sales Navigator workflows consistently drive high engagement and bookmark saves.
- High-effort outbound tactical frameworks prompt heavy comment discussion from fellow sellers.
When they post
Every post, grouped by day of week.
Mon
160
Tue
154
Wed
181
Thu
167
Fri
139
Sat
151
Sun
240
Posts publishedAverage likes
Best day is Sunday at 240 average likes. Friday is their weakest at 139.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Carousel | 1 | 253 | |
| Image | 267 | 197 | |
| Text only | 204 | 151 | |
| Video | 90 | 78 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length788 chars
Line breaksHigh
Bullet pointsMedium
EmojiLow
HashtagsLow
Outbound linksLow
Reading levelGrade 5
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Share raw personal stories with everyday dialogue to humanize your professional profile.
- Write numbered, filter-by-filter workflow guides that solve a specific pipeline problem.
- Adopt a clear daily prospecting formula like 5x3x1 to build authority.
Best-performing posts
Ranked by likes, across everything we analysed.
2
You join a new company as an enterprise account executive, this should be one of the first sales plays you should run. Step 1: Call revops, marketing, finance or whoever has the most updated past and current customer list.
3
I impulse purchased a boat from craigslist in 2020. Everyone told me not to do it, but those were desperate times.. Boats are expensive. Boats always break. You won’t use it after the first year. All things I heard. Blah blah blah. This thing has been a beast.
4
Want to set 10 meetings today? Do this. Will take you 2 hours. Go to your messages tab and look for all of your prospects that have a solid green or half green circle beside their name.
5
I’v pretty much quit playing golf. I used to play 30-50 rounds a year, spending 3-5K on a hobby that took me away from my family for 150+ hours (often times on the weekend) But.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-24. Follower counts and engagement change over time. Darren McKee is not affiliated with 2pr.io.