1
Not so long ago, people used to become masters in certain domains. It's not that they weren't interested in other things - it's just that they knew their time was limited.
Home / LinkedIn creators / Alex M H Smith
Alex M H Smith
Author of “No Bullsh*t Strategy” | Advisor and speaker | Showing you how to win in the most competitive era ever.
We read 454 of their posts. Here is what they actually do.
Business StrategyInspirationalPromise hooksEntrepreneurs
linkedin.com/in/alex-m-h-smith ↗132KFollowers
3.8Posts / week
323Avg likes
244Median likes
56Avg comments
2.4K likesBest post
Engagement over time
Average likes per post, by month.
2.4likes / 1K followers
That puts them in the 45th percentile of the 1,360 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-04Average likes per month2026-10
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- Not so long ago, people used to become masters in certain domains.2.4K likes
- This is my secret to making things simple.2.4K likes
- I wrote this entire post in my head while driving back from the gym.1.8K likes
- Most strategy is bullshit.1.8K likes
- I spent 17 years living the first of these images.1.6K likes
- Think your category is competitive?1.4K likes
Content pillars
What they post about, with a line from a real post as evidence.
- First-Principles Strategy Demystification
Argues most strategy jargon is useless compared to plain-English definitions.
- AI-Era Mastery vs. Broad Mediocrity
Contrasts shallow AI-enabled capabilities with true deep domain expertise.
- Unapologetic Vulnerability & Self-Promotion
Shares 500% income growth from abandoning coolness to embrace LinkedIn.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with short, provocative one-sentence contrarian business hot takes.
- Deliver value in multi-slide carousels paired with short text copy.
- Convert engagement via a standardized postscript promoting a weekly newsletter.
Tone of voiceDirect, contrarian, and unapologetically grounded in plainspoken common sense over corporate jargon.
What works for them
Patterns that separate their top posts from the rest.
- Long-form contrarian text essays on professional craft drive peak historical engagement.
- Deconstructing buzzwords using visual slide decks outperforms short link-heavy promotional posts.
- Ultra-short teasers funneling readers directly to external links experience severe reach penalties.
When they post
Every post, grouped by day of week.
Mon
369
Tue
380
Wed
324
Thu
278
Fri
301
Sat
87
Sun
124
Posts publishedAverage likes
Best day is Tuesday at 380 average likes. Thursday is their weakest at 278.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Carousel | 146 | 416 | |
| Image | 178 | 359 | |
| Video | 70 | 216 | |
| Text only | 60 | 117 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length978 chars
Line breaksHigh
Bullet pointsShort
EmojiLow
HashtagsNone
Outbound linksLow
Reading levelGrade 3
Promo intensity2/10
Steal this
Moves you can apply to your own posts this week.
- Strip corporate jargon from your vocabulary and define strategy in plain human language.
- Pair carousel teardowns directly with clear postscript calls to action for your newsletter.
- Challenge emerging industry narratives around AI by advocating for deep, focused domain expertise.
Best-performing posts
Ranked by likes, across everything we analysed.
2
This is my secret to making things simple. Not just simple. Easy. Practical. Compelling. Honestly, it's not complicated. All you have to do? →→ Say what you actually mean. In business people have a massive issue with this, thanks the the prevalence of "terms" which have multiple meanings.
3
I wrote this entire post in my head while driving back from the gym. No podcast. No radio. No content. Just me and my thoughts in silence like a madman. You need to try it. ___ This post, like all my posts, is 100% AI-free.
4
Most strategy is bullshit. Quite literally. Bullshit means “a bunch of fancy words which actually mean nothing at all”, and that sure does describe most strategy you come across. Fortunately there’s a remedy: the three exercises in these slides.
5
I spent 17 years living the first of these images. And then I grew my income by 500% in 1 year by doing the second. Honestly, "being cool" is one of the most toxic and self-defeating ambitions it's possible to have.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-10-24. Follower counts and engagement change over time. Alex M H Smith is not affiliated with 2pr.io.