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Nike just reclaimed its spot in culture 🏈 After 27 years, Nike finally returned to the Super Bowl stage—and they did it with a statement: Women. Sports. Legacy. This is IP-building at its finest if you ask me.
Home / LinkedIn creators / Oana Leonte
Oana Leonte
Meaning is the only thing that lasts ↠ Brand IP partner for heritage brands ↠ Founder, unmtchd. ↠ Building the digital twin of your brand at BrndOs.io ↠ ex-Disney, Warner, PUMA ∞ Author & Speaker
We read 68 of their posts. Here is what they actually do.
linkedin.com/in/oana-leonte ↗33KFollowers
0.8Posts / week
366Avg likes
54Median likes
38Avg comments
15K likesBest post
Engagement over time
Average likes per post, by month.
5.1likes / 1K followers
That puts them in the 33th percentile of the 2,189 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2026-07Average likes per month2026-10
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- Nike just reclaimed its spot in culture 🏈 ↗15K likes
- Netflix has an internal name for shows built to be half-watched. ↗261 likes
- When I worked at PUMA Group, I learned that the brand's history survived because one man understood its importance before anyone else. ↗182 likes
- Nike just got removed from the S&P 100. ↗180 likes
- My book is officially out tomorrow 🎉 ↗180 likes
- It's here 🎉🎉🎉 ↗160 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Creative Taste vs. Constant Output
Analyzed The Row and Rick Rubin relying on judgment rather than digital visibility.
- Cultural IP and Brand Ownership
Cited Jeff Staple's Pigeon Dunk drop and 20-year career managing global entertainment IP.
- Cultural Satire and Commercial Noise
Compared Netflix and Spotify algorithms to Don DeLillo's novel White Noise.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with striking counter-intuitive anecdotes about iconic cultural brands.
- Contrast two polar opposites before delivering a unifying strategic insight.
- Frame current digital media trends through historic artistic parallels.
Tone of voiceAuthoritative, reflective, and culturally literate, balancing corporate brand strategy expertise with philosophical critique.
What works for them
Patterns that separate their top posts from the rest.
- High-concept essays dissecting mainstream cultural phenomena vastly outperform personal updates.
- Deconstructing anti-marketing playbooks from high-end brands yields peak engagement.
- Linking modern media behavior to classic literature and pop-culture history resonates deeply.
When they post
Every post, grouped by day of week.
Mon
2.1K
Tue
82
Wed
78
Thu
49
Fri
77
Sat
41
Sun
79
Posts publishedAverage likes
Best day is Monday at 2.1K average likes. Thursday is their weakest at 49.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Carousel | 1 | 15K | |
| Text only | 29 | 228 | |
| Image | 32 | 84 | |
| Video | 6 | 59 |
Steal this
Moves you can apply to your own posts this week.
- Lead with an astonishing industry paradox instead of generic business advice.
- Contrast quiet craftsmanship against hyperactive content creation to spark debate.
- Anchor your core thesis using multi-decade corporate case studies and IP.
Best-performing posts
Ranked by likes, across everything we analysed.
2
Mary-Kate and Ashley Olsen have run The Row since 2006 without a single advertisement, without personal social accounts, and without letting phones inside their runway shows — guests are handed paper and a pen. Almost nothing leaks.
3
Netflix has an internal name for shows built to be half-watched. They call it "casual viewing", made to run on your second screen while your phone is the first. Spotify does the same to what you listen to.
4
When I worked at PUMA Group, I learned that the brand's history survived because one man understood its importance before anyone else. Helmut Fischer was a visionary of his time. He founded PUMA's first marketing department in 1980, before the brand had any marketing structure in place.
5
Nike just got removed from the S&P 100. Not the S&P 500. The 100, which is the shortlist the market treats as America's core companies. Nike had held a place there since 2008. On September 21 it comes off, alongside Colgate-Palmolive, Simon Property Group, and Honeywell Aerospace.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-07. Follower counts and engagement change over time. Oana Leonte is not affiliated with 2pr.io.