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5 years ago an event marketer needed a spreadsheet, a badge scanner rented from the organizer, and a CRM to dump everything into after a conference. That was the whole tech stack.
Home / LinkedIn creators / Bryce Alsten
Bryce Alsten
LinkedIn’s Voice of Event Marketing | Prove Event ROI 💸 | Event Lead Prospecting | In-Person AI Voice Recording | CRM-Synced Badge Scanning | Health Motivation
We read 77 of their posts. Here is what they actually do.
linkedin.com/in/brycealsten ↗33KFollowers
4.5Posts / week
52Avg likes
33Median likes
12Avg comments
295 likesBest post
Engagement over time
Average likes per post, by month.
4likes / 1K followers
That puts them in the 25th percentile of the 2,189 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2026-06Average likes per month2026-10
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- 5 years ago an event marketer needed a spreadsheet, a badge scanner rented from the organizer, and a CRM to dump everything into after a conference. ↗295 likes
- Our entire event motion now runs inside Claude, and I have not opened a dashboard in weeks. ↗214 likes
- On September 26, I get to marry Jessica Mendel in Central Park. ↗193 likes
- American Psycho... but make it B2B event marketing. ↗168 likes
- Sales and marketing have been fighting about event leads since events existed. ↗162 likes
- There are 5 stages of Event Leads ↓ ↗159 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Personal Milestones & Career Pivots
Wedding announcement intertwined with Popl's pivot generated peak performance.
- Behind-the-Scenes Startup Reality
Early-career struggles, working for free, and moving into hacker houses.
- Field Marketing & Playful Stunts
Wearing wizard robes at HubSpot Unbound to interview event marketers.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Anchor life milestone announcements to pivotal company inflection points.
- Open with vulnerable timeline narratives spanning several formative years.
- Use polarizing, transparent statements about company work culture upfront.
Tone of voiceCandid, narrative-driven, and earnest, balancing vulnerability with unapologetic startup ambition.
What works for them
Patterns that separate their top posts from the rest.
- Personal life milestones blended with company history drive peak historical reach.
- Humorous, in-person field stunts generate exceptionally high comment participation.
- Vulnerable origin stories about post-grad uncertainty outperform generic culture manifestos.
When they post
Every post, grouped by day of week.
Mon
45
Tue
39
Wed
71
Thu
63
Fri
43
Sat
5
Sun
77
Posts publishedAverage likes
Best day is Wednesday at 71 average likes. Tuesday is their weakest at 39.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 34 | 70 | |
| Video | 18 | 60 | |
| Text only | 25 | 23 |
Steal this
Moves you can apply to your own posts this week.
- Tie personal life milestones directly to company pivot stories.
- Use playful on-site stunts at industry conferences to spark discussions.
- Share vulnerable early-career struggles instead of just highlight reels.
Best-performing posts
Ranked by likes, across everything we analysed.
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Our entire event motion now runs inside Claude, and I have not opened a dashboard in weeks. Here's the full pre and post event playbook behind it ↓ 1/ Event Intelligence — Before we commit to a conference, we ask whether our ICP will actually be in the room.
3
On September 26, I get to marry Jessica Mendel in Central Park. There is nowhere else I would rather do it. New York City holds a special place in my heart because two of the most important chapters of my life took shape there.
4
American Psycho... but make it B2B event marketing. Vojdan Bekarovski steps into the role of Christian Bale: the old-school B2B marketer. Been in the game for years. Swears by event-provided badge scanners and manually entering contact info into the CRM.
5
Sales and marketing have been fighting about event leads since events existed. Marketing says they filled the booth. Sales says the leads were garbage. Both of them are looking at the same spreadsheet and seeing completely different things.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-07. Follower counts and engagement change over time. Bryce Alsten is not affiliated with 2pr.io.