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Liz Lathan

Liz Lathan

Club Ichi: The Social Club for People in Events

We read 98 of their posts. Here is what they actually do.

linkedin.com/in/lizlathan ↗
32KFollowers
0.9Posts / week
104Avg likes
79Median likes
22Avg comments
718 likesBest post

Engagement over time

Average likes per post, by month.

3.3likes / 1K followers

That puts them in the 19th percentile of the 2,189 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.

2026-07Average likes per month2026-10

Their hooks, word for word

The opening line of their best-performing posts. This is what stops the scroll.

Content pillars

What they post about, with a line from a real post as evidence.

  • Experiential Community & Event Hype
    Recaps of Club Ichi gatherings and IMEX activations dominate their top posts.
  • Vulnerable Entrepreneurship & Life Balance
    Sharing raw trade-offs between major business events and family health emergencies.
  • Relatable Industry Hot Takes & Humor
    Short observations about airplane seating and universal impostor syndrome drive peak virality.

Signature moves and voice

The repeatable moves that show up across their best posts.

  • Open with punchy one-sentence rhetorical prompts or relatable confessions.
  • Tag extensive rosters of co-hosts, sponsors, and community members.
  • Share raw behind-the-scenes milestones using visual, high-energy punctuation.
Tone of voiceWarm, candid, unapologetically energetic, and deeply community-first with an informal storytelling flair.

What works for them

Patterns that separate their top posts from the rest.

  • Ultra-short relatable one-liners generate their highest overall reach and viral engagement.
  • Vulnerable personal reflections perform well above their typical historical baseline.
  • Controversial workplace topics spark deep debate and generate peak comment activity.

When they post

Every post, grouped by day of week.

Mon
107
Tue
96
Wed
126
Thu
80
Fri
109
Sat
98
Sun
129
Posts publishedAverage likes

Best day is Wednesday at 126 average likes. Thursday is their weakest at 80.

What format works

Text, image, video or carousel, ranked by what actually lands for them.

FormatPostsAvg likes
Image63112
Text only3198
Video433

Steal this

Moves you can apply to your own posts this week.

  • Post short, universal musings that require zero business context to share.
  • Publicly credit every collaborator by name after hosting successful community activations.
  • Write transparent updates contrasting high-stakes professional wins with real personal trade-offs.

Best-performing posts

Ranked by likes, across everything we analysed.

1

What if... Airplane seat space was measured in what size of laptop can actually be opened when the guy in front of you reclines his seat? #attendeeengagement #randomthoughtsbyLiz --------- 🎉 Get more ideas like this in our weekly newsletter, The Engaged Attendee.

718 likes189 comments2025-02-12View on LinkedIn ↗
2

I don't know who needs to hear this today, but rest assured, no one else knows what they're doing, either.

438 likes61 comments2026-09-30View on LinkedIn ↗
3

Back in July, my dad called and said he needed me in Atlanta when my mom headed into a major cancer surgery. I told him it would be great if it we could do it August because I had 5 Club Ichi events in September.

325 likes55 comments2026-09-21View on LinkedIn ↗
4

I've been sitting with this one for over a week because I don't feel "powerful", and it's weird to see our names on a list like this with these incredible women. Skift Meetings named me and Nicole Osibodu, XOXO as part of the "Most Powerful Women in Meetings".

312 likes47 comments2026-09-26View on LinkedIn ↗
5

Yesterday we launched the reg site for the Club Ichi Clubhouse @ IMEX 2026 and people are losing their minds over the theme. 🤣 They seem to be in one of three camps: 1. Y'all are crazy! what a hilarious theme! I can't wait to see this! 2.

296 likes63 comments2026-09-01View on LinkedIn ↗

Similar creators

Comparable follower counts, analysed the same way.

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Built from public LinkedIn posts, last refreshed 2026-11-07. Follower counts and engagement change over time. Liz Lathan is not affiliated with 2pr.io.