What if... Airplane seat space was measured in what size of laptop can actually be opened when the guy in front of you reclines his seat? #attendeeengagement #randomthoughtsbyLiz --------- 🎉 Get more ideas like this in our weekly newsletter, The Engaged Attendee.
Home / LinkedIn creators / Liz Lathan

Liz Lathan
Club Ichi: The Social Club for People in Events
We read 98 of their posts. Here is what they actually do.
linkedin.com/in/lizlathan ↗Engagement over time
Average likes per post, by month.
That puts them in the 19th percentile of the 2,189 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- What if... ↗718 likes
- I don't know who needs to hear this today, but rest assured, no one else knows what they're doing, either. ↗438 likes
- Yesterday we launched the reg site for the Club Ichi Clubhouse @ IMEX 2026 and people are losing their minds over the theme. 🤣 ↗296 likes
- Today is Friday, July 24th. ↗286 likes
- WHAT. A. NIGHT. ↗283 likes
- After cancellations and delays and rebookings, we're FINALLY thinking we might make it on a plane to Vegas tonight! ↗246 likes
Content pillars
What they post about, with a line from a real post as evidence.
- Experiential Community & Event Hype
Recaps of Club Ichi gatherings and IMEX activations dominate their top posts.
- Vulnerable Entrepreneurship & Life Balance
Sharing raw trade-offs between major business events and family health emergencies.
- Relatable Industry Hot Takes & Humor
Short observations about airplane seating and universal impostor syndrome drive peak virality.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with punchy one-sentence rhetorical prompts or relatable confessions.
- Tag extensive rosters of co-hosts, sponsors, and community members.
- Share raw behind-the-scenes milestones using visual, high-energy punctuation.
What works for them
Patterns that separate their top posts from the rest.
- Ultra-short relatable one-liners generate their highest overall reach and viral engagement.
- Vulnerable personal reflections perform well above their typical historical baseline.
- Controversial workplace topics spark deep debate and generate peak comment activity.
When they post
Every post, grouped by day of week.
Best day is Wednesday at 126 average likes. Thursday is their weakest at 80.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 63 | 112 | |
| Text only | 31 | 98 | |
| Video | 4 | 33 |
Steal this
Moves you can apply to your own posts this week.
- Post short, universal musings that require zero business context to share.
- Publicly credit every collaborator by name after hosting successful community activations.
- Write transparent updates contrasting high-stakes professional wins with real personal trade-offs.
Best-performing posts
Ranked by likes, across everything we analysed.
I don't know who needs to hear this today, but rest assured, no one else knows what they're doing, either.
Back in July, my dad called and said he needed me in Atlanta when my mom headed into a major cancer surgery. I told him it would be great if it we could do it August because I had 5 Club Ichi events in September.
I've been sitting with this one for over a week because I don't feel "powerful", and it's weird to see our names on a list like this with these incredible women. Skift Meetings named me and Nicole Osibodu, XOXO as part of the "Most Powerful Women in Meetings".
Yesterday we launched the reg site for the Club Ichi Clubhouse @ IMEX 2026 and people are losing their minds over the theme. 🤣 They seem to be in one of three camps: 1. Y'all are crazy! what a hilarious theme! I can't wait to see this! 2.
Similar creators
Comparable follower counts, analysed the same way.
Stop paying $3,000 for what 2pr does in 1 minute.
free trial, no limits on requests — start growing on LinkedIn today.
Built from public LinkedIn posts, last refreshed 2026-11-07. Follower counts and engagement change over time. Liz Lathan is not affiliated with 2pr.io.