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Jonathan Kazarian

Jonathan Kazarian

CEO @ Accelevents - Event Management Software| Event Marketing | MarTech

We read 139 of their posts. Here is what they actually do.

LeadershipProfessionalIdentity hooksProfessionals
linkedin.com/in/jkazarian ↗
29KFollowers
1.3Posts / week
199Avg likes
89Median likes
32Avg comments
2.7K likesBest post

Engagement over time

Average likes per post, by month.

6.8likes / 1K followers

That puts them in the 44th percentile of the 2,189 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.

2025-05Average likes per month2026-10

Their hooks, word for word

The opening line of their best-performing posts. This is what stops the scroll.

Content pillars

What they post about, with a line from a real post as evidence.

  • Event Strategy vs. Lead Gen Myth
    Argued events build brand and trust rather than acting as pure direct-response lead generators.
  • Operational Realities of Event Professionals
    Outlined systemic headaches, career red flags, and unrecognized firefighting faced by event planners.
  • The In-Person Counterweight to AI
    Leveraged high-profile commentary predicting human, face-to-face interactions will dominate in an AI-saturated world.

Signature moves and voice

The repeatable moves that show up across their best posts.

  • Hook with high-profile celebrity quotes before pitching human-centric industry thesis.
  • Contrast flawed conventional tactics against structured, strategic multi-bullet frameworks.
  • List specific behind-the-scenes industry pains to build deep operational empathy.
Tone of voiceEmpathetic, direct, and pragmatic, blending founder-level industry advocacy with field-tested tactical validation.

What works for them

Patterns that separate their top posts from the rest.

  • Celebrity macro-predictions championing human connection heavily outperform all other content formats.
  • Venting lists exposing operational under-appreciation consistently generate well above median engagement.
  • Debunking the 'events equal lead gen' mindset reliably sparks high-volume community validation.

When they post

Every post, grouped by day of week.

Mon
242
Tue
142
Wed
317
Thu
129
Fri
166
Posts publishedAverage likes

Best day is Wednesday at 317 average likes. Thursday is their weakest at 129.

What format works

Text, image, video or carousel, ranked by what actually lands for them.

FormatPostsAvg likes
Image36264
Text only101179
Video252

Format fingerprint

How their posts are built, measured across every post we analysed.

Median length1,163 chars
Line breaksHigh
Bullet pointsNone
EmojiNone
HashtagsNone
Outbound linksLow
Reading levelGrade 3
Promo intensity1/10

Steal this

Moves you can apply to your own posts this week.

  • Anchor an industry thesis to a viral celebrity quote to multiply reach.
  • Reframe your audience's daily unacknowledged operational struggles into empathetic bulleted lists.
  • Challenge a widely accepted executive misconception to trigger passionate industry debate.

Best-performing posts

Ranked by likes, across everything we analysed.

1

Mark Cuban just dropped a prediction you need to read. "Within the next 3 years, there will be so much AI, in particular AI video, people won’t know if what they see or hear is real. Which will lead to an explosion of f2f engagement, events and jobs.

2.7K likes335 comments2025-06-11View on LinkedIn ↗
2

Everyone wants to run events... until they realize it means you’ll: - Be expected to "create something new" without taking any risks - Listen to everyone whose planned a wedding tell you how to run a B2B conference - Get vague pushback like “the vibe feels off”

944 likes88 comments2025-10-20View on LinkedIn ↗
3

Events are not for "leads" Events are how you build trust. It's simple. Stop treating events as a ‘direct response’ marketing channel. They’re not. They touch so much more. - Brand building. - Relationship deepening. - Account expansion. - Customer retention. - Product management. - Strategy.

798 likes70 comments2026-01-26View on LinkedIn ↗
4

If you're in events, joining the wrong company can destroy your career. I talk to 70+ event profs per month. It’s clear who feels trapped. Here are the 9 red flags. 1. You're a team of one doing the job of five. Company treats events as a priority but staffs them like a side project.

721 likes58 comments2026-03-19View on LinkedIn ↗
5

Another CMO just told me “Our event isn’t generating enough leads.” Stop. I’m sick of hearing this. Your event program is not your lead gen engine. It’s to drive demand. Build trust. And create mind share. Sales <> Marketing <> Events We are on the same team.

658 likes112 comments2025-03-28View on LinkedIn ↗

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Comparable follower counts, analysed the same way.

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Built from public LinkedIn posts, last refreshed 2026-11-07. Follower counts and engagement change over time. Jonathan Kazarian is not affiliated with 2pr.io.