Home / LinkedIn creators / Darren Mass
Business Therapist for Entrepreneurs | Author of I Would Have, But… | The Mass Mentality | Turning Excuses Into Action
We read 85 of their posts. Here is what they actually do.
linkedin.com/in/darrenmass ↗Average likes per post, by month.
That puts them in the 4th percentile of the 2,192 creators we track in the 10K to 50K follower band. Reach is not the same as resonance, and this is the ratio that separates them.
The opening line of their best-performing posts. This is what stops the scroll.
What they post about, with a line from a real post as evidence.
Observed in TOP 1 detailing how surrounding oneself with energizing people creates growth.
Seen in TOP 7 chronicling physical rehabilitation after a major leg accident.
Documented in RECENT 5 analyzing legitimate excuses and personal framework application.
The repeatable moves that show up across their best posts.
Patterns that separate their top posts from the rest.
Every post, grouped by day of week.
Best day is Wednesday at 111 average likes. Tuesday is their weakest at 23.
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Carousel | 1 | 1.3K | |
| Video | 22 | 27 | |
| Image | 62 | 22 |
Moves you can apply to your own posts this week.
Ranked by likes, across everything we analysed.
Everyone talks about the importance of finding: - A mentor. - A business coach. - A board of advisors. But do you want to know what’s more important than any of those things? → Surrounding yourself with people that give you energy. Because energy is contagious.
Things they don’t teach in school but are essential in business: - Sales. - Delegation. - Networking. - Reading a P&L. - Generated leads. - Negotiation skills. - Handling rejection. - Managing cash flow. - Understanding taxes. - Building relationships. - Marketing fundamentals.
I had a question that kept me up at night. Why do people who genuinely want to change keep stopping at the exact same place every single time? I started writing the answer down. Then I kept writing.
I scare the sh*t out of myself every 100 miles. And that’s exactly the point. No cell service. No Uber. No easy way home. It’s just me, my bike, and the understanding that if I stop moving, I’m stranded. That’s why I do it. Growth doesn’t happen when you feel safe.
I cycle so I can party until 4 AM. People think I train because I’m obsessed with health, that’s only part of the story. I train because I want to say yes to life. Yes to the century ride. Yes to the hike. Yes to the spontaneous adventure.
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-11-14. Follower counts and engagement change over time. Darren Mass is not affiliated with 2pr.io.