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How do companies ship code to production? . . -- Subscribe to our weekly newsletter to get a Free System Design PDF (158 pages): https://lnkd.in/g9wAgcke -- The diagram below illustrates the typical workflow.
Home / LinkedIn creators / Alex Xu
Alex Xu
Author of 4 Bestselling Books | Co-Founder of ByteByteGo
We read 570 of their posts. Here is what they actually do.
Industry NewsEducationalPromise hooksProfessionals
linkedin.com/in/alexxubyte ↗1MFollowers
4.4Posts / week
2.3KAvg likes
1.7KMedian likes
57Avg comments
34K likesBest post
Engagement over time
Average likes per post, by month.
2.2likes / 1K followers
That puts them in the 73th percentile of the 104 creators we track in the 1M and above follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-03Average likes per month2026-08
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- How do companies ship code to production?34K likes
- Explaining 9 types of API testing.14K likes
- How Do Companies Ship Code to Production?12K likes
- Flowchart of how slack decides to send a notification11K likes
- Big O Notation 101: The Secret to Writing Efficient Algorithms10K likes
- Data Pipelines Overview.10K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Software Engineering & DevOps Workflows
Detailed step-by-step CI/CD breakdown in 'How do companies ship code to production?'
- Architecture, Data & System Design Fundamentals
Explained structural core concepts in 'Data Pipelines Overview' and 'Big O Notation 101'.
- Emerging AI Protocols & Modern Tech Stacks
Comparative architectural teardowns in 'MCP vs RAG vs AI Agents'.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with a direct question addressing high-level engineering workflows.
- Structure core concepts using numbered, single-sentence definition lists.
- Add an explicit newsletter lead magnet CTA at the end.
Tone of voiceInstructive, structured, highly technical, and educational without unnecessary conversational fluff or jargon overload.
What works for them
Patterns that separate their top posts from the rest.
- Step-by-step production workflow breakdowns drastically outperform standard posts.
- Comparative architectural teardowns generate exceptionally high conversation and debate.
- Numbered cheat sheets on core computer science concepts drive sustained baseline virality.
When they post
Every post, grouped by day of week.
Mon
2.4K
Tue
2K
Wed
1.9K
Thu
2.3K
Fri
2.3K
Sat
2.6K
Sun
2.8K
Posts publishedAverage likes
Best day is Sunday at 2.8K average likes. Wednesday is their weakest at 1.9K.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 524 | 2.5K | |
| Text only | 17 | 153 | |
| Video | 29 | 77 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length1,782 chars
Line breaksHigh
Bullet pointsMedium
EmojiLow
HashtagsLow
Outbound linksLow
Reading levelGrade 3
Promo intensity1/10
Steal this
Moves you can apply to your own posts this week.
- Deconstruct end-to-end industry processes into clear, numbered sequential steps.
- Contrast three related emerging technologies in a clean comparison framework.
- Attach a high-value free resource download as your standard closing call-to-action.
Best-performing posts
Ranked by likes, across everything we analysed.
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Explaining 9 types of API testing. 🔹 Smoke Testing This is done after API development is complete. Simply validate if the APIs are working and nothing breaks. 🔹 Functional Testing This creates a test plan based on the functional requirements and compares the results with the expected results.
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How Do Companies Ship Code to Production? Here are 11 steps from planning to production: 1 - The Product Owner starts the entire process by creating user stories in a tool like Jira. 2 - The Developer Team performs Sprint Planning activity and adds the user stories to the sprint.
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Flowchart of how slack decides to send a notification It is a great example of why a simple feature may take much longer to develop than many people think. When we have a great design, users may not notice the complexity because it feels like the feature just working as intended.
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Big O Notation 101: The Secret to Writing Efficient Algorithms From simple array operations to complex sorting algorithms, understanding the Big O Notation is critical for building high-performance software solutions. 1 - O(1) This is the constant time notation.
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-09-03. Follower counts and engagement change over time. Alex Xu is not affiliated with 2pr.io. Request removal.