Home / LinkedIn creators / Justin Welsh
Writer & Entrepreneur. I write The Saturday Essay for 200,000+ ambitious people living and working on their own terms.
We read 1,096 of their posts. Here is what they actually do.
Average likes per post, by month.
That puts them in the 59th percentile of the 1,374 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.
The opening line of their best-performing posts. This is what stops the scroll.
What they post about, with a line from a real post as evidence.
Top 1 advocates messy action over five years of researching.
Top 3 and Top 5 show building lean, high-revenue businesses without burnout.
Top 4 and Top 8 emphasize a 2-3 year patient horizon.
The repeatable moves that show up across their best posts.
Patterns that separate their top posts from the rest.
Every post, grouped by day of week.
Best day is Monday at 3.8K average likes. Saturday is their weakest at 2.4K.
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 1020 | 3.3K | |
| Carousel | 3 | 832 | |
| Text only | 20 | 498 | |
| Video | 53 | 0 |
How their posts are built, measured across every post we analysed.
Moves you can apply to your own posts this week.
Ranked by likes, across everything we analysed.
At least failing means you tried. Many people don't. I'd bet on the person taking messy action for a year than the one "researching" for five. The guy whose launch failed. The gal who got told no 40 times. The team that's publishing daily to nobody.
When you get started, very few people will believe in your ability to win. That's just how it works. Support comes after success. Encouragement comes after you've proven it. "I always believed in you" multiplies after you've started winning.
You can't build a one-person business. People won't pay for your work. Making it as a creator is impossible... How wrong they were. Here's what I've learned over 6 years: The loudest critics are the most afraid. The biggest skeptics are the least accomplished.
You're 2-3 years away from an insane life. One question decides if you get it: Do you have the patience? Nearly every successful person I know decided, in advance, to do something big with their life. Then they gave the decision decades to pay off instead of months. Decide what you want.
Most people wait for the perfect moment to start their business. The perfect idea. The right economy. More money in the bank. Better market conditions. But here’s what I’ve learned after building multiple companies: There is no perfect moment. The economy will always be shaky.
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-09-26. Follower counts and engagement change over time. Justin Welsh is not affiliated with 2pr.io. Request removal.