1
"I don't know how to do SEO" Start from level 1 in The SEO Game: To-do lists = Stressful Game levels = Exhilarating Reframe your SEO project as a game, and you'll become addicted to levelling up.
Home / LinkedIn creators / Jake Ward
Jake Ward
SEO for how people search today. Helping B2B software get more customers from Google and AI search. Driven 175,000+ users to my own SaaS.
We read 186 of their posts. Here is what they actually do.
Professional AdviceEducationalPromise hooksProfessionals
linkedin.com/in/jakezward ↗358KFollowers
1.8Posts / week
850Avg likes
544Median likes
257Avg comments
5.3K likesBest post
Engagement over time
Average likes per post, by month.
4.2likes / 1K followers
That puts them in the 66th percentile of the 1,374 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.
2025-03Average likes per month2026-09
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- "I don't know how to do SEO"5.3K likes
- "I don't know how to do SEO in 2025"4.2K likes
- SEO has been dying since 1997.3.7K likes
- I grew a LinkedIn company page to 2M views in 12 weeks, resulting in a +63% growth in customer signups.3.4K likes
- Reddit just lost 82% of its AI citations overnight.2.4K likes
- "I don't know how to do SEO in 2026"2.2K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Gamified SEO Roadmaps & Frameworks
Top 1-4 frame technical SEO roadmaps as multi-level games.
- Contrarian Industry Debunking & Trend Reality-Checks
Top 5, 7, and 10 systematically dismantle the recurring 'SEO is dying' claim.
- Building in Public & Startup Milestones
Recent posts 1, 2, 5, 8 detail the Kleo software launch and metrics.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Open with quoted amateur misconceptions then deliver comprehensive step-by-step frameworks.
- Structure complex workflows into progressive numbered game levels.
- Offer high-value PDF frameworks requiring a like and comment keyword to unlock.
Tone of voiceAuthoritative, clear, and reassuringly practical, stripping away industry hype to deliver actionable, step-by-step blueprints.
What works for them
Patterns that separate their top posts from the rest.
- Gamifying technical workflows into structured, multi-level roadmaps drastically outperforms standard advice posts.
- Directly challenging widespread industry panic and hype with foundational truths reliably scales reach.
- Gated resource giveaways requiring comment interactions generate exceptionally high viral engagement.
When they post
Every post, grouped by day of week.
Mon
950
Tue
905
Wed
857
Thu
778
Fri
591
Sun
1.5K
Posts publishedAverage likes
Best day is Monday at 950 average likes. Friday is their weakest at 591.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Image | 144 | 939 | |
| Text only | 23 | 626 | |
| Carousel | 17 | 456 | |
| Video | 2 | 374 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Median length1,144 chars
Line breaksHigh
Bullet pointsMedium
EmojiNone
HashtagsNone
Outbound linksLow
Reading levelGrade 4
Promo intensity2/10
Steal this
Moves you can apply to your own posts this week.
- Reframe your complex service processes as progressive, multi-level video games.
- Debunk industry 'death' claims by listing past false alarms and evergreen fundamentals.
- Deliver value-packed cheatsheets in exchange for targeted comment keywords.
Best-performing posts
Ranked by likes, across everything we analysed.
2
"I don't know how to do SEO in 2025" Start from level 1 in The “New SEO” Game: SEO isn't just Google rankings anymore. It's now "Search Everywhere Optimisation". Reframe your “New SEO” project as a game, and you'll become addicted to levelling up.
3
SEO has been dying since 1997. Some notable "deaths" include: - Web 3.0 - Google Ads - Social media - TikTok search - Voice assistants - Featured snippets - Zero-click searches - Every Google update - AI Overviews in SERPs - GEO/AEO is the new SEO - ChatGPT replacing Google Here's the reality:
4
I grew a LinkedIn company page to 2M views in 12 weeks, resulting in a +63% growth in customer signups. You’ll hear this all the time on LinkedIn: “Company pages don’t work on LinkedIn” “Just focus on your personal brand” “People only buy from people”
5
Reddit just lost 82% of its AI citations overnight. (and Wall Street noticed) ChatGPT's Reddit citations dropped from 29.2% to 5.3% in days. And their stock fell 15% over 8 days. The cause? Google changed a single indexing parameter that limited what LLMs could access in search results.
Similar creators
Comparable follower counts, analysed the same way.
Stop paying $3,000 for what 2pr does in 1 minute.
free trial, no limits on requests — start growing on LinkedIn today.
Built from public LinkedIn posts, last refreshed 2026-09-26. Follower counts and engagement change over time. Jake Ward is not affiliated with 2pr.io. Request removal.