Home / LinkedIn creators / Ethan Mollick

Ethan Mollick

Ethan Mollick

Associate Professor at The Wharton School. Author of Co-Intelligence

We read 1,276 of their posts. Here is what they actually do.

TechnologyInspirationalAuthority hooksProfessionals
linkedin.com/in/emollick ↗
411KFollowers
10.9Posts / week
626Avg likes
438Median likes
92Avg comments
5.4K likesBest post

Engagement over time

Average likes per post, by month.

1.5likes / 1K followers

That puts them in the 29th percentile of the 1,374 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.

2025-03Average likes per month2026-08

Their hooks, word for word

The opening line of their best-performing posts. This is what stops the scroll.

  • In our new paper we ran an experiment at Procter and Gamble with 776 experienced professionals solving real business problems.5.4K likes
  • Huh. Looks like Plato was right.5K likes
  • This paper is wild - a Stanford team shows the simplest way to make an open LLM into a strong reasoning model.3.8K likes
  • One mistake a lot of companies struggle with is that they want to hire an "AI leader" to solve their problems with AI.3.7K likes
  • I suspect that a lot of "AI training" in companies and schools has become obsolete in the last few months with the newer generation of AIs.3.6K likes
  • Claude in Excel is really impressive.3.4K likes

Content pillars

What they post about, with a line from a real post as evidence.

  • Academic & Empirical AI Research Summaries
    Citing randomized trials and Stanford papers on LLM reasoning performance gains.
  • Organizational Theory Applied to AI Adoption
    Analyzing spans of control and boundary objects for multi-agent system workflows.
  • Real-World Classroom & Tool Experiments
    Sharing student vibefounding outcomes and Claude computer use tests on video.

Signature moves and voice

The repeatable moves that show up across their best posts.

  • Hook with surprising empirical trial results or low-cost benchmark stats.
  • Frame technical problems using classic organizational management metaphors.
  • Share raw prompt inputs alongside surprising qualitative model outputs.
Tone of voicePragmatic, academically grounded, insightful, and accessible without engaging in sensationalist hype or corporate jargon.

What works for them

Patterns that separate their top posts from the rest.

  • Groundbreaking academic research breakdowns generate peak community engagement and shares.
  • Challenging consensus corporate AI strategies sparks extensive high-quality professional debate.
  • Concrete classroom experiments demonstrating real student builds drive strong interest.

When they post

Every post, grouped by day of week.

Mon
597
Tue
590
Wed
693
Thu
675
Fri
619
Sat
717
Sun
661
Posts publishedAverage likes

Best day is Saturday at 717 average likes.

What format works

Text, image, video or carousel, ranked by what actually lands for them.

FormatPostsAvg likes
Carousel161.2K
Text only410696
Image677639
Video173366

Format fingerprint

How their posts are built, measured across every post we analysed.

Median length438 chars
Line breaksHigh
Bullet pointsNone
EmojiNone
HashtagsLow
Outbound linksLow
Reading levelGrade 3
Promo intensity1/10

Steal this

Moves you can apply to your own posts this week.

  • Translate complex new research papers into three accessible, high-impact takeaways.
  • Map established management theory directly onto emerging AI coordination problems.
  • Share exact prompt tests showing practical enterprise use cases and quirks.

Best-performing posts

Ranked by likes, across everything we analysed.

1

New randomized, controlled trial by the World Bank of students using GPT-4 as a tutor in Nigeria. Six weeks of after-school teacher-led AI tutoring increased test scores by .3 SD, equivalent to 2 years of typical learning gains, outperforming 80% of other educational interventions.

5.4K likes369 comments2025-01-15View on LinkedIn ↗
2

In our new paper we ran an experiment at Procter and Gamble with 776 experienced professionals solving real business problems. We found that individuals randomly assiged to use AI did as well as a team of two without AI. And AI-augmented teams produced more exceptional solutions.

5.4K likes338 comments2025-03-22View on LinkedIn ↗
3

Huh. Looks like Plato was right. A new paper shows all language models converge on the same "universal geometry" of meaning. Researchers can translate between ANY model's embeddings without seeing the original text.

5K likes328 comments2025-05-23View on LinkedIn ↗
4

Everyone wants to teach "AI skills" but nobody knows what "AI skills" are as of today, let alone for the future. We can teach a bit about how LLMs work, and give some advice on prompting, but, beyond that, what are people supposed to learn to make them "AI ready"?

4K likes541 comments2025-01-30View on LinkedIn ↗
5

This paper is wild - a Stanford team shows the simplest way to make an open LLM into a strong reasoning model. Instead of complex RL or millions of examples, they used just 1,000 carefully curated reasoning samples and a simple trick: when the model tries to stop thinking too early, they just…

3.8K likes179 comments2025-02-07View on LinkedIn ↗

Similar creators

Comparable follower counts, analysed the same way.

Stop paying $3,000 for what 2pr does in 1 minute.

free trial, no limits on requests — start growing on LinkedIn today.

Built from public LinkedIn posts, last refreshed 2026-09-26. Follower counts and engagement change over time. Ethan Mollick is not affiliated with 2pr.io. Request removal.