New randomized, controlled trial by the World Bank of students using GPT-4 as a tutor in Nigeria. Six weeks of after-school teacher-led AI tutoring increased test scores by .3 SD, equivalent to 2 years of typical learning gains, outperforming 80% of other educational interventions.
Home / LinkedIn creators / Ethan Mollick

Ethan Mollick
Associate Professor at The Wharton School. Author of Co-Intelligence
We read 1,276 of their posts. Here is what they actually do.
Engagement over time
Average likes per post, by month.
That puts them in the 29th percentile of the 1,374 creators we track in the 100K to 1M follower band. Reach is not the same as resonance, and this is the ratio that separates them.
Their hooks, word for word
The opening line of their best-performing posts. This is what stops the scroll.
- In our new paper we ran an experiment at Procter and Gamble with 776 experienced professionals solving real business problems.5.4K likes
- Huh. Looks like Plato was right.5K likes
- This paper is wild - a Stanford team shows the simplest way to make an open LLM into a strong reasoning model.3.8K likes
- One mistake a lot of companies struggle with is that they want to hire an "AI leader" to solve their problems with AI.3.7K likes
- I suspect that a lot of "AI training" in companies and schools has become obsolete in the last few months with the newer generation of AIs.3.6K likes
- Claude in Excel is really impressive.3.4K likes
Content pillars
What they post about, with a line from a real post as evidence.
- Academic & Empirical AI Research Summaries
Citing randomized trials and Stanford papers on LLM reasoning performance gains.
- Organizational Theory Applied to AI Adoption
Analyzing spans of control and boundary objects for multi-agent system workflows.
- Real-World Classroom & Tool Experiments
Sharing student vibefounding outcomes and Claude computer use tests on video.
Signature moves and voice
The repeatable moves that show up across their best posts.
- Hook with surprising empirical trial results or low-cost benchmark stats.
- Frame technical problems using classic organizational management metaphors.
- Share raw prompt inputs alongside surprising qualitative model outputs.
What works for them
Patterns that separate their top posts from the rest.
- Groundbreaking academic research breakdowns generate peak community engagement and shares.
- Challenging consensus corporate AI strategies sparks extensive high-quality professional debate.
- Concrete classroom experiments demonstrating real student builds drive strong interest.
When they post
Every post, grouped by day of week.
Best day is Saturday at 717 average likes.
What format works
Text, image, video or carousel, ranked by what actually lands for them.
| Format | Posts | Avg likes | |
|---|---|---|---|
| Carousel | 16 | 1.2K | |
| Text only | 410 | 696 | |
| Image | 677 | 639 | |
| Video | 173 | 366 |
Format fingerprint
How their posts are built, measured across every post we analysed.
Steal this
Moves you can apply to your own posts this week.
- Translate complex new research papers into three accessible, high-impact takeaways.
- Map established management theory directly onto emerging AI coordination problems.
- Share exact prompt tests showing practical enterprise use cases and quirks.
Best-performing posts
Ranked by likes, across everything we analysed.
In our new paper we ran an experiment at Procter and Gamble with 776 experienced professionals solving real business problems. We found that individuals randomly assiged to use AI did as well as a team of two without AI. And AI-augmented teams produced more exceptional solutions.
Huh. Looks like Plato was right. A new paper shows all language models converge on the same "universal geometry" of meaning. Researchers can translate between ANY model's embeddings without seeing the original text.
Everyone wants to teach "AI skills" but nobody knows what "AI skills" are as of today, let alone for the future. We can teach a bit about how LLMs work, and give some advice on prompting, but, beyond that, what are people supposed to learn to make them "AI ready"?
This paper is wild - a Stanford team shows the simplest way to make an open LLM into a strong reasoning model. Instead of complex RL or millions of examples, they used just 1,000 carefully curated reasoning samples and a simple trick: when the model tries to stop thinking too early, they just…
Similar creators
Comparable follower counts, analysed the same way.
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Built from public LinkedIn posts, last refreshed 2026-09-26. Follower counts and engagement change over time. Ethan Mollick is not affiliated with 2pr.io. Request removal.